Vol. 8 No. 24 (2019)
Articles

A glossy magazine discourse of the early twenty-first century as a tool of globalization: Sochi school of linguistics and rhetoric

Aleksandra A. Vorozhbitova
Department of Roman-German and Russian Philology Sochi State University Sochi, Russia
Bio
Irina S. Karabulatova
Department of Foreign Languages, Faculty of Philology Peoples' Friendship University of Russia (RUDN-University) Moscow, Russia
Bio
Zulima Z. Bzegezheva
Department of Roman-Germanic and Russian Philology Sochi State University Sochi, Russia
Bio
Varvara V. Druzhinina
Department of Russian Language and its teaching methods Peoples' Friendship University of Russia (RUDN-University) Moscow, Russia
Bio
Tatyana V. Pyankova
Department of Roman-Germanic and Russian Philology Sochi State University Sochi, Russia
Bio

Published 2019-11-21

Keywords

  • Sochi linguistic-rhetorical school, glossy magazine discourse, planetary language personality, globalization, glamour philosophy, discursive processes, poly-ethno-socio-cultural and educational space (PESCES)

How to Cite

Vorozhbitova, A. A., Karabulatova, I. S., Bzegezheva, Z. Z., Druzhinina, V. V., & Pyankova, T. V. (2019). A glossy magazine discourse of the early twenty-first century as a tool of globalization: Sochi school of linguistics and rhetoric. Amazonia Investiga, 8(24), 170–180. Retrieved from https://www.amazoniainvestiga.info/index.php/amazonia/article/view/969

Abstract

The authors consider the discourse of a glossy magazine. They highlight the glossy magazine discourse, which appears in the framework of the General media discourse as an institutional discourse from the standpoint of the linguistical-rhetorical paradigm (LRP) of the Sochi scientific school. This type of discourse is a discursive process of a special type, acts as an explicit tool of globalization. The authors emphasize the novelty of this discourse in the context of its influence on the formation and transformation of the modern linguistic personality. The relevance of the study is emphasized by the fact that the glossy magazine discourse is the latest in terms of the chronology of the historical process. In addition, he actualizes the poly-ethno-socio-cultural and educational space (PESCES) of the beginning of the XXI century, on the example of glossy magazine discourse practices in Russia. For the first time, Glossy magazine discourse stimulates transformations in line with the leading trend of the formation of the "planetary language personality (PLP)" - globalization in the value orientations of the "philosophy of glamour".

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