A glossy magazine discourse of the early twenty-first century as a tool of globalization: Sochi school of linguistics and rhetoric
Keywords:
Sochi linguistic-rhetorical school, glossy magazine discourse, planetary language personality, globalization, glamour philosophy, discursive processes, poly-ethno-socio-cultural and educational space (PESCES)
Abstract
The authors consider the discourse of a glossy magazine. They highlight the glossy magazine discourse, which appears in the framework of the General media discourse as an institutional discourse from the standpoint of the linguistical-rhetorical paradigm (LRP) of the Sochi scientific school. This type of discourse is a discursive process of a special type, acts as an explicit tool of globalization. The authors emphasize the novelty of this discourse in the context of its influence on the formation and transformation of the modern linguistic personality. The relevance of the study is emphasized by the fact that the glossy magazine discourse is the latest in terms of the chronology of the historical process. In addition, he actualizes the poly-ethno-socio-cultural and educational space (PESCES) of the beginning of the XXI century, on the example of glossy magazine discourse practices in Russia. For the first time, Glossy magazine discourse stimulates transformations in line with the leading trend of the formation of the "planetary language personality (PLP)" - globalization in the value orientations of the "philosophy of glamour".
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Babenko, N. G. (2011). Passion for glamour (about the word and phenomenon). Word.ru: Baltic accent, 1-2, 85-96.
Barabash, V. V., Kotelenets, E. A., Karabulatova, I. S., Lavrentyeva, M. Y. and Mitina, Y. S. (2019). The confrontation between the Eastern and Western worldviews in the conceptual space of the information war against Russia: the genesis and evolution of the terminological apparatus. Amazonia investiga, 8, 19, 246-254.
Coupland, N. (2003). Sociolinguistics and Globalisation. Thematic issue of Journal of Sociolinguistics, 7 (4), 607-623.
Ebzeeva, Y., Karabulatova, I. (2017). Transcultural language personality: statement of the problem and conceptual space. Man in India, 97, 255-262.
Ebzeeva, Y. N., Karabulatova, I. S., Nakisbaev, D. A. (2018). The Problems of Transformation of the Personal Identity in a Modern Migrant. Astra Salvensis, 11 (1), 729-738.
Gundle, S. (2008). Glamour: A History. Oxford: OUP Oxford, 496.
Karabulatova, I., Vildanov, Kh., Zinchenko, A., Vasilishina, E. and Vassilenko, A. (2017). Problems of transformation matrices modern multicultural identity of the person in the variability of the discourse of identity Electronic Information Society. Pertanika Journal of Social Science & Humanities, 25 (S). Jul., 1-16.
Karabulatova, I. S. and Vorontsov, K. V. (2019). Digital linguistical migrationology: the possibilities of artificial intelligence in the study of migration processes. II World Congress in real and virtual mode "West-East: crossing cultures", 2-6 October 2019, Japan, Kyoto Sange University, Scientific and practical materials of the 2nd world Congress in Japan 2019, Kyoto: Kyoto Sange, Vol. 2, 760-766.
Kardanova, E. A. (2007). Globalization as a socio-cultural transformation: an institutional perspective: author. Diss. ... Cand. Philol. Sciences: 09.00.11. Irkutsk: Irkut. state University, 21.
Khachmafova, Z. R., Karabulatova, I. S., Serebryakova S. V., Zinkovskaya A. V. and Ermakova, E. N. (2017). The Specifics of an Estimate discourse of gender stereotypes in small forms of Folklore in a Network Discourse of Electronic and Information society at the Beginning of 21ct Century. Pertanika Journal of Social Science & Humanities, 25 (S) Jul., 137-150.
Kirillina, A. V., Gritsenko, E. S. and Laletina, A. O. (2012). Globalization in the aspect of linguistics. Questions of psycholinguistics, 1 (15). Available at: http://www.philology.ru/linguistics1/kirilina-yatsenko-laletina-12.htm.
Luchinskaya, E. N., Karabulatova, I. S., Tkhorik, V. I., Zelenskaya, V. V. and Golubtsov, S. A. (2018). New aspects of intercultural communication discourse modeling in the context of globalization and migration. Opcion, 34, 85, 789-800.
Novikova, S. S. (2000). Sociology: history, foundations, institutionalization in Russia. Moscow: Moscow psychological and social Institute; Voronezh: publishing house NGO "MODEK", 464.
Polonsky, A. V. (2009). The essence and the language of journalism. Belgorod: Polyterra, 240.
Savchuk, I. P., Karabulatova, I. S., Golubtsov, S. A., Zelenskaya, V. V. and Akhmetova, B. Z. (2019). Language features of the legend’s genre as the basis of storytelling technology in advertising discourse. Amazonia investiga, 8, 21, 522-530.
Sergeev, E. Y. (2009). Mass communication in the conditions of globalization. The Society. Wednesday. Development (Terra Humana), 1, 117-126.
Shilov, S. E. (2013). Rhetorical number theory. Moscow: Lenand, 800.
Skulkin O. V. and Vorozhbitova A. A. (2018). Glossy magazine discourse in Russia of XXI century: linguistic-rhetorical parameters of gender ideal functioning: monograph. Sochi: RIC FGBOU VO "SGU", 176.
Tochilov, K. Y. (2011). Glamour as an aesthetic phenomenon: Genesis and historical modifications: autoref. Diss. ... Cand. philosoph. sciences'. 09.00.04. Moscow: State Institute of art, 23.
Valgina, N. S. Functional and pragmatic aspects in the study of the text. Available at: http://evartist.narod.ru/text14/05.htm.
Vorozhbitova, A. A. (2013). Lingvo-rethoric bases of research of discursive processes and formation of poly-ethnosocio-cultural-educational space in aspect of PR-activity of the professional language personality. Information society: Materials of the International scientific and practical conference "public Relations in Economics and business". Kiev, 18, 128-135.
Vorozhbitova, A. A., Marchenko, O. I., Timofeyev, A. V. and Issina, G. I. (2018). “Planetary Linguistic Personality” Category and Bi/Polylinguistic Modeling of the Pedagogical Process of Higher School Professional Training: Sochi Linguistic and Rhetorical School. European Journal of Contemporary Education, 7 (4), 882-892.
Zelenskaya, V. V., Golubtsov, S. A., Karabulatova, I. S., Kanon, I. A. and Kasyanova, Z. S. (2018). Innovative Discourse in the Formation of a Modern Ethno-Cultural Environment. Astra Salvensis, 6, 12, 753-766.
Published
2019-11-21
How to Cite
Vorozhbitova, A., Karabulatova, I., Bzegezheva, Z., Druzhinina, V., & Pyankova, T. (2019). A glossy magazine discourse of the early twenty-first century as a tool of globalization: Sochi school of linguistics and rhetoric. Amazonia Investiga, 8(24), 170-180. Retrieved from https://www.amazoniainvestiga.info/index.php/amazonia/article/view/969
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