Articles
Publicado 2019-06-25
Palavras-chave
- gestão, gestão de preços entre empresas, métodos de preços, preços.
Como Citar
Cherner, N. V. (2019). Aspectos teóricos e práticos da gestão de preços em holdings. Amazonia Investiga, 8(20), 271–277. Recuperado de https://www.amazoniainvestiga.info/index.php/amazonia/article/view/96
Resumo
Este artigo apresenta as características da gestão de preços, holdings e investiga os problemas que podem surgir. No documento foram fundamentado, os métodos de fixação de preços na aplicação a nível intrínseco da gestão de preços e analisado seus aspectos positivos e negativos. O artigo mostra o nível de avanço na esfera da administração em três direções: a gestão de preços, da gestão interna e a gestão metodológica.
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Referências
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Gurkov, I.B. (2008). Strategy and structure of the Corporatio: 2nd edition, revised. Moscow: Delo.
Hassard, J., McCann, L. & Morris, J. (2009) Managing in the modern corporation: the intensification of managerial work in the USA, UK and Japan. Cambridge: Cambridge University Press.
Hayes, D.K. & Miller A.A. (2011). Revenue management for the hospitality industry. Hoboken, New Jersey: Wiley.
Mottaeva, A.B., Shlafman, A.I. & Demicheva, I.S. (2011). Corporate governance: Textbook. ?oscow: Institute of business and politics.
Moyer, B.A. & Wittmann, R.A. (2008). Nursing education: foundations for practice excellence.
Philadelphia: F.A. Davis. Novikov, S.V. (2019). Problems of the Russian Economy integration in the sphere of high-tech global space. TEM Journal. 8(1), 207-210.
Novikov, S.V. (2019). The features of innovative processes in the Russian Federation: Analysis of current practices. Espacios. 39(39), 10.
Simon, H. (2018). Price management. New York: Springer Science+Business Media.
Smith, T.J. (2016). Pricing done right: the pricing framework proven successful by the world's most profitable companies. Hoboken, New Jersey: Bloomberg Press An Imprint of Wiley.
Tarakanov, V.A. (2007). Improving the efficiency of the strategic management system of a diversified holding: autoabstract. ?oscow: Russian state University for the Humanities (RSUH).
