The Benchmarking Operations Strategies via Hybrid Model: A Case study of Café-Restaurant Sector
The aim of this research was to benchmark operations strategies among café-restaurants. The hybrid model has been employed to propose benchmarking. SEM has been initially used to detect the market expectations from the customers. Obtained regression coefficients have been normalized and integrated with the VIKOR method to benchmark the café-restaurants’ operations strategies. This hybrid method is a pioneer one which detects the changes in the market from the customers and benchmarks the alternatives using the VIKOR method.
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