Trade Enterprise Competitiveness Estimation Model by Key Success Factor Determination

M. S. Rakhmanova; V. V. Kryukov

M. S. Rakhmanova Federal State Budgetary Institution of Higher Education "Vladivostok State University of Economics and Service", Russia
V. V. Kryukov Federal State Budgetary Institution of Higher Education, "Vladivostok State University of Economics and Service", Russia

Keywords: Trading enterprise competitiveness, competitiveness model, competitiveness assessment method, trading enterprises, key success factors.

Abstract

The article describes the methodological provisions for trading enterprise competitiveness estimation by key success factor determination, namely, they proposed the methodical approach for trading enterprise competitiveness estimation, based on the systematic approach to competitiveness evaluation, determination and evaluation of key success factors for trading enterprises. The feature of this approach is that the systematic approach includes the evaluation of product and commercial enterprise competitiveness. This approach allows us to give an objective and comprehensive assessment of trade enterprise competitiveness. The article also presents a comprehensive methodology for trading enterprise competitiveness evaluation, which makes it possible to quantify the competitiveness of trading enterprises. The evaluation of trading enterprise competitiveness is determined using the integral indicator of trading enterprise competitiveness, consisting of two parts: product competitiveness and trading enterprise competitiveness, which, in turn, include the key success factors that shape the competitiveness of trading enterprises. The developed model for trading enterprise competitiveness evaluation by key success factor determination, based on the use of qualitative and quantitative methods for enterprise competitiveness evaluation, allows a detailed assessment of the factors affecting the level of trading enterprise competitiveness.

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Author Biographies

M. S. Rakhmanova, Federal State Budgetary Institution of Higher Education "Vladivostok State University of Economics and Service", Russia

Ph.D. in Economics, Associate Professor of Economics and Management Department, Federal State Budgetary Institution of Higher Education "Vladivostok State University of Economics and Service", Russia

V. V. Kryukov, Federal State Budgetary Institution of Higher Education, "Vladivostok State University of Economics and Service", Russia

Ph.D. in Economics, Rector's Advisor, Federal State Budgetary Institution of Higher Education, "Vladivostok State University of Economics and Service", Russia

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