Anticipated regret and moral norm in consumers’ intention to select child labor restaurants: augmenting the theory of planned behavior
Keywords:
Child labor, anticipated regret, multiple regression, planned behavior theory.
Abstract
Child labor is very severe social obstacle of the world of under develop nations like Pakistan. Still most of the young children are working in different sectors for the livelihood of their homes. This study explore the anticipated regret and moral norm in consumers’ intention to select child labor restaurants with the uses of augmenting the theory of planned behavior. Present study carried out in the five districts of south Punjab, Pakistan. There are three hundred questionnaires is filled from the owners of the restaurants from the selected regions. SPSS is used for the analysis of the data and multiple regression is used for testing the hypothesis. The results showed that theory of planned behavior constructs are significantly influence the intention of the child. Many owners took child as a labor because its cheap. While augmenting version of the planned behavior theory also good predictor of the child labor intentions. Government and NGOs take some actions to eliminate the child labor and sent into the schools.
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References
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Kim, Y., Njite, D., & Hancer, M. (2013). Anticipating emotion in consumers‘ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior. International Journal of Hospitality Management, 34, 255-262.
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Nunnally, J. C. (1978). Psychometric theory (2nd edit.) mcgraw-hill. Hillsdale, NJ.
Pallant, J. (2016). SPSS survival manual: a step by step guide to data analysis using IBM SPSS, 6. th edn.
Richard, R., De Vries, N. K., & Van der Piligt, J. (1998). Anticipated regret and precautionary sexual behavior. Journal of Applied Social Psychology, 28, 1411-1428.
Rivis, A., Sheeran, p., & Armitage, C. J. (2009). Expanding the Affective and Normative Components of the Theory of Planned Behavior: A Meta-Analysis of Anticipated Affect and Moral Norms. . Journal of Applied Social Psychology, 39(12), 2985-3019.
Sandberg, T., & Conner, M. (2008). Anticipated regret as an additional predictor in the theory. British Journal of Social Psychology, 47, 589-606.
Schwartz, S., & Tessler, R. C. (1972). A test of a model for reducing measured attitude behavior discrepancies. . Journal of Personality and Social Psychology, 24(2), 225-236.
Shreen, P. (2002). Intention-Behavior Relations: A Conceptual and Empirical Review. European Review of Social Psychology, 12(1), 1-36.
Sparks, P., & Shephard, R. (1995). Perceived behaviouralcontrol, unrealistic optimism and dietary change: An exploratory study. Appetite, 24(3), 243-255.
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Thogersen, J. (1999). The ethical consumer: Moral norms and packaging choice. Journal of Consumer Policy, 22, 439-460.
Venkateshwarrao, D. (2004). Child Rights – A perspective on International and National Law, New Delhi. Manak Publications Pvt. Ltd, 5.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzen, I. (2005). Attitudes, personality, and behavior. McGraw-Hill Education (UK).
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior.
Armitage, C. J., & Conner, M. (2001). Efficacy of the theory of planned behaviour: A meta‐analytic review. British journal of social psychology, 40(4), 471-499.
Boyden, J., Ling, B., & Myers, W. (1998). What works for working children. Rädda barnen.
Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological bulletin, 56(2), 81.
Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of marketing research, 64-73.
Cohen, J. (1992). A power primer. Psychological bulletin, 112(1), 155.
Dean, M., Raats, M. M., & Shepherd, R. (2008). Moral Concerns and Consumer Choice of Fresh and Processed Organic Foods 1. Journal of Applied Social Psychology, 38(8), 2088-2107.
Dessy, S. E., & Pallage, S. (2001). Child labor and coordination failures. Journal of development economics, 65(2), 469-476.
Farmer, M., & Shrimali, R. (2015). A study on chil labor in Gujrat state.
Godin, G., & Kok, G. (1996). The theory of planned behavior: a review of its applications to health-related behaviors. American journal of health promotion, 11(2), 87-98.
F. Hair Jr, J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Han, T. I., & Stoel, L. (2017). Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior. Journal of International Consumer Marketing, 29(2), 91-103.
ILO. (2010). Roadmap for achiving the elimination of the worst forms of child labour by 1916. ILO. Retrieved 5 18, 2010, from www.ilo.org
Kaiser, H. F. (1974). An index of factor simplicity. Psychometrika, 39(1), 31-36.
Kim, Y., Njite, D., & Hancer, M. (2013). Anticipating emotion in consumers‘ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior. International Journal of Hospitality Management, 34, 255-262.
Neuman, W. L. (2013). Social research methods: Qualitative and quantitative approaches. Pearson education.
Nunnally, J. C. (1978). Psychometric theory (2nd edit.) mcgraw-hill. Hillsdale, NJ.
Pallant, J. (2016). SPSS survival manual: a step by step guide to data analysis using IBM SPSS, 6. th edn.
Richard, R., De Vries, N. K., & Van der Piligt, J. (1998). Anticipated regret and precautionary sexual behavior. Journal of Applied Social Psychology, 28, 1411-1428.
Rivis, A., Sheeran, p., & Armitage, C. J. (2009). Expanding the Affective and Normative Components of the Theory of Planned Behavior: A Meta-Analysis of Anticipated Affect and Moral Norms. . Journal of Applied Social Psychology, 39(12), 2985-3019.
Sandberg, T., & Conner, M. (2008). Anticipated regret as an additional predictor in the theory. British Journal of Social Psychology, 47, 589-606.
Schwartz, S., & Tessler, R. C. (1972). A test of a model for reducing measured attitude behavior discrepancies. . Journal of Personality and Social Psychology, 24(2), 225-236.
Shreen, P. (2002). Intention-Behavior Relations: A Conceptual and Empirical Review. European Review of Social Psychology, 12(1), 1-36.
Sparks, P., & Shephard, R. (1995). Perceived behaviouralcontrol, unrealistic optimism and dietary change: An exploratory study. Appetite, 24(3), 243-255.
Steckel, R. (1995). Stature and the standard of living. Journal of Economic Literature, 33, 1903-1940.
Thogersen, J. (1999). The ethical consumer: Moral norms and packaging choice. Journal of Consumer Policy, 22, 439-460.
Venkateshwarrao, D. (2004). Child Rights – A perspective on International and National Law, New Delhi. Manak Publications Pvt. Ltd, 5.
Published
2018-12-27
How to Cite
Tariq, B., Ali, M., Mughal, Y., & Ali, T. (2018). Anticipated regret and moral norm in consumers’ intention to select child labor restaurants: augmenting the theory of planned behavior. Amazonia Investiga, 7(17), 505-519. Retrieved from https://www.amazoniainvestiga.info/index.php/amazonia/article/view/764
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