Consumer attitude and purchase intention towards organic textile products
Keywords:
Consumer Attitude, Organic Textile Products, Health Consciousness, Environmental Concern, Consumer Knowledge, Subjective Norms, Personal Norms and Consumer Purchase Intention.
Abstract
Social mobilization towards various environmental problems changed the consumer’s attitudes and induced purchase decisions towards Organic Textile products. The main purpose of the current study was to understand consumer attitudes towards the purchase intentions of green textile products in developing countries like Pakistan. The model was developed by using the theory of planned behaviour and further attempt to extend the TPB by adding additional constructs (environmental concern, personal norms, health consciousness, and consumer knowledge). Data were collected through emails and self-administered survey questionnaire. Smart PLS 3 was used for data analysis. The findings of the study reveal that Health Consciousness, consumer knowledge, environmental concern and personal norms had a positive relationship with consumer attitude. But Subjective Norms had insignificant impact on consumer attitude. On the other hand Consumer attitude mediates the effect of different factors (IV) on purchase intention (DV). Ultimately, positive consumer attitude resulted in to purchase intention of textile organic products. The findings of the current study provide important practical and theoretical implications for buyer’s behaviors towards green textile products.
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References
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Schwartz, S. H. (1973). Normative explanations of helping behavior: A critique, proposal, and empirical test. Journal of Experimental Social Psychology, 9(4), 349-364.
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Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104.
Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British food journal, 107(11), 808-822.
Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K. (2008). Attitudes and behaviour towards organic products: an exploratory study. International Journal of Retail & Distribution Management, 36(2), 158-175.
Varshneya, G., Pandey, S. K., & Das, G. (2017). Impact of social influence and green consumption values on purchase intention of organic clothing: a study on collectivist developing economy. Global Business Review, 18(2), 478-492.
Wesley, S. C., Lee, M. Y., & Kim, E. Y. (2012). The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea. Journal of Global Marketing, 25(1), 29-44.
Yang, M., Al-Shaaban, S., & Nguyen, T. B. (2014). Consumer attitude and purchase intention towards organic food: A quantitative study of China.
Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of consumer research, 37(2), 197-206.
Aertsens, J., Verbeke, W., Mondelaers, K., & Van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: a review. British food journal, 111(10), 1140-1167.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzen, I. (2001). Nature and operation of attitudes. Annual review of psychology, 52(1), 27-58.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour.
Alhakami, A. S., & Slovic, P. (1994). A psychological study of the inverse relationship between perceived risk and perceived benefit. Risk analysis, 14(6), 1085-1096.
Boone, N. (1999). Blending organic cotton with conventional cotton. Organic Cotton: From Field to Final Product, 111-112.
Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of consumer research, 1-16.
Chan, R. Y. (2001). Determinants of Chinese consumers' green purchase behavior. Psychology & marketing, 18(4), 389-413.
Cheah, I., & Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence & Planning, 29(5), 452-472.
Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and preference, 18(7), 1008-1021.
Chryssochoidis, G. (2000). Repercussions of consumer confusion for late introduced differentiated products. European Journal of Marketing, 34(5/6), 705-722.
Connolly, J., & Prothero, A. (2003). Sustainable consumption: consumption, consumers and the commodity discourse. Consumption, Markets and Culture, 6(4), 275-291.
Dean, M., Raats, M. M., & Shepherd, R. (2008). Moral Concerns and Consumer Choice of Fresh and Processed Organic Foods 1. Journal of Applied Social Psychology, 38(8), 2088-2107.
Dunlap, R., & Jones, R. (2002). Environmental concern: Conceptual and measurement issues. In Handbook of environmental sociology, ed. R. Dunlap and W. Michelson. London: Greenwood.
Eagly, A. H., & Chaiken, S. (2007). The advantages of an inclusive definition of attitude. Social cognition, 25(5), 582-602.
Ellen, P. S., Wiener, J. L., & Cobb-Walgren, C. (1991). The role of perceived consumer effectiveness in motivating environmentally conscious behaviors. Journal of public policy & marketing, 102-117.
F. Hair Jr, J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Fotopoulos, C., & Krystallis, A. (2002). Organic product avoidance: reasons for rejection and potential buyers’ identification in a countrywide survey. British Food Journal, 104(3/4/5), 233-260.
Gracia Royo, A., & Magistris, T. D. (2007). Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy.
Grønhøj, A., & Thøgersen, J. (2012). Action speaks louder than words: The effect of personal attitudes and family norms on adolescents’ pro-environmental behaviour. Journal of Economic Psychology, 33(1), 292-302.
Han, T. I. (2014). Understanding the Effects of Social Norms and Knowledge on Socially Responsible Consumer Behavior (SRCB) (Doctoral dissertation, The Ohio State University).
Haytko, D. L., & Matulich, E. (2008). Green advertising and environmentally responsible consumer behaviors: Linkages examined. Journal of Management and Marketing Research, 1, 2.
Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. The Journal of environmental education, 18(2), 1-8.
Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour: An International Research Review, 5(5), 420-430.
Hustvedt, G., & Dickson (2006). Consumer preferences for blended organic cotton apparel (Doctoral dissertation, Kansas State University).
Hustvedt, G., & Dickson, M. A. (2009). Consumer likelihood of purchasing organic cotton apparel: Influence of attitudes and self-identity. Journal of Fashion Marketing and Management: An International Journal, 13(1), 49-65.
Jang, J., Ko, E., Chun, E., & Lee, E. (2012). A study of a social content model for sustainable development in the fast fashion industry. Journal of Global Fashion Marketing, 3(2), 61-70.
Jonasz, S., Chait, J., & Masson, A. (2009). U.S. Patent No. 7,591,605. Washington, DC: U.S. Patent and Trademark Office..
Kang, J., Liu, C., & Kim, S. H. (2013). Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4), 442-452.
Kim, H. S., & Damhorst, M. L. (1998). Environmental concern and apparel consumption. Clothing and Textiles Research Journal, 16(3), 126-133.
Koh, A. J., Yasur-Landau, A., & Cline, E. H. (2014). Characterizing a Middle Bronze Palatial Wine Cellar from Tel Kabri, Israel. PloS one, 9(8), e106406.
Lee, K. (2010). The green purchase behavior of Hong Kong young consumers: The role of peer influence, local environmental involvement, and concrete environmental knowledge. Journal of international consumer marketing, 23(1), 21-44.
Li, L., Yu, Y., Ye, G. J., Ge, Q., Ou, X., Wu, H., ... & Zhang, Y. (2014). Black phosphorus field-effect transistors. Nature nanotechnology, 9(5), 372.
Lodorfos, G. N., & Dennis, J. (2008). Consumers’ intent: in the organic food market. Journal of Food Products Marketing, 14(2), 17-38.
Myers, D., & Stolton, S. (Eds.). (1999). Organic cotton: from field to final product. London: Intermediate Technology Publications.
Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British food journal, 107(8), 606-625.
Schwartz, S. H. (1973). Normative explanations of helping behavior: A critique, proposal, and empirical test. Journal of Experimental Social Psychology, 9(4), 349-364.
Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2003). Cultural influences on Chinese consumers’ intentions to purchase apparel: test and extension of the Fishbein behavioral intentional model. Clothing and Textiles Research Journal, 21(2), 89-99.
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104.
Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British food journal, 107(11), 808-822.
Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K. (2008). Attitudes and behaviour towards organic products: an exploratory study. International Journal of Retail & Distribution Management, 36(2), 158-175.
Varshneya, G., Pandey, S. K., & Das, G. (2017). Impact of social influence and green consumption values on purchase intention of organic clothing: a study on collectivist developing economy. Global Business Review, 18(2), 478-492.
Wesley, S. C., Lee, M. Y., & Kim, E. Y. (2012). The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea. Journal of Global Marketing, 25(1), 29-44.
Yang, M., Al-Shaaban, S., & Nguyen, T. B. (2014). Consumer attitude and purchase intention towards organic food: A quantitative study of China.
Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of consumer research, 37(2), 197-206.
Published
2018-12-27
How to Cite
Abrar, M., Baig, S., Bashir, M., Shabbir, R., & Ayub, M. (2018). Consumer attitude and purchase intention towards organic textile products. Amazonia Investiga, 7(17), 472-485. Retrieved from https://www.amazoniainvestiga.info/index.php/amazonia/article/view/762
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