Intermediate business intelligence and the relationship between market orientation and business performance

Mohammad Reza Khorshidi

Mohammad Reza Khorshidi Departament of management, Iran University of i ndustries and Mines, Teheran, Iran.

Keywords: Market orientation, business performance, customer orientation, competitive, business intelligence.

Abstract

The purpose of this study was to investigate the effect of market orientation on business performance through the role of business intelligence intermediary in the EN bank. this research is a descriptive survey. The statistical population of this study is 250 people from the EN bank. Structural equation modeling and LISREL software were used to analyze the data. The results indicate that the dimensions of market orientation (customer orientation, and inter-task coordination) have a significant effect on business performance. However, the effect of customer orientation on the performance of the EN bank business is more than other factors. The results also show that market orientation has a positive impact on business performance through the intermediary variable of business intelligence. However, senior management of banks, based on business intelligence, must operate in a manner towards market orientation, which is part of corporate culture and bank values, and all executives and employees are committed in practice, and Release information about customer needs that lead to higher performance.

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Author Biography

Mohammad Reza Khorshidi, Departament of management, Iran University of i ndustries and Mines, Teheran, Iran.

Departament of management, Iran University of i ndustries and Mines, Teheran, Iran.

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