State image formation: Data from Russia
Keywords:
State image, national brand, development of territories, marketing
Abstract
In the conditions of acute global competition, states and their territories – regions, cities – are faced with the task of searching for their identity and niche in the global investment market and tourist services market. The identity, reputation, and brand of the state are today becoming the most effective tools in the global competitive market. The purpose of this study was to study the process of forming the state brand and the factors influencing it (a case study of Russia). To achieve this goal, modern methodologies for assessing the brands of states were studied, a cross-correlation matrix of the impact of international rankings in areas of competitiveness on the state brand in real time over 2013-2018 was drawn up, and conclusions were made on the results obtained. The study revealed that the main factors affecting the brand of the state are business freedom, development of the innovative activity, and development of competitiveness.
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Published
2019-09-26
How to Cite
Nusratullin, I., Kandaurova, I., Novikov, S., Galimov, E., & Kadyseva, A. (2019). State image formation: Data from Russia. Amazonia Investiga, 8(22), 89-99. Retrieved from https://www.amazoniainvestiga.info/index.php/amazonia/article/view/31
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