Comparative analysis of aesthetic and functional aspects of design approaches in the context of contemporary art

Olga Galchynska; Inna Petrova; Anastasiia Martynenko; Roksolyana Kvasnytsya; Myroslav Kryvoruchko

doi:10.34069/AI/2023.72.12.19

Olga Galchynska Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Ukraine. https://orcid.org/0000-0002-3030-6911
Inna Petrova Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Ukraine. https://orcid.org/0000-0001-9095-1931
Anastasiia Martynenko Simon Kuznets Kharkiv National University of Economics, Ukraine. https://orcid.org/0009-0000-0229-2252
Roksolyana Kvasnytsya Lviv Polytechnic National University, Ukraine. https://orcid.org/0000-0001-7488-672X
Myroslav Kryvoruchko State University of Trade and Economics, Kyiv, Ukraine. https://orcid.org/0000-0002-7378-1050

DOI: https://doi.org/10.34069/AI/2023.72.12.19

Keywords: design, Ukraine, art, ethnic style, design approach.

Abstract

Russian aggression against Ukraine has generated global interest in Ukrainian brands. This study analyzes and compares existing folk design approaches in Ukrainian art. The purpose of the article is to analyze and compare existing popular design approaches in Ukrainian art. Methods: theoretical research methods, such as analysis, synthesis, content analysis of scientific literature, and the axiological method, are primarily used. The results showed that Ukrainian art is revealed through various design approaches that help creative people to express ideas, convey emotions, and contribute to the development of culture. In particular, the current direction is ethnodesign, which promotes the maintenance of traditions and national identity, ecological design is aimed at sustainable development, the technological design integrates modern technologies into art, and emotional design attracts and makes art personal for each viewer. Scientific novelty: it is proven that Ukrainian designers are looking for new approaches, using motifs of folk art and synthesizing Ukrainian color, models, and patterns to create original works of clothing, architecture, brands. The conclusions emphasize that ecological design, technological design, and emotional design are promising directions for the development of design approaches, which will become important in the future.

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Author Biographies

Olga Galchynska, Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Ukraine.

PhD in Design, Associate Professor, Department of Graphic Design, Design faculty, Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Kyiv, Ukraine.

Inna Petrova, Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Ukraine.

Doctor of Historical Sciences, Associate Professor, Professor of the Department of Graphic Design, Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Ukraine.

Anastasiia Martynenko, Simon Kuznets Kharkiv National University of Economics, Ukraine.

Bachelor student, Department of Marketing, Faculty of Management and Marketing, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine.

Roksolyana Kvasnytsya, Lviv Polytechnic National University, Ukraine.

PhD in Art History, Senior Lecturer of the Department of Design and Fundamentals of Architecture of Lviv Polytechnic National University, Lviv, Ukraine.

Myroslav Kryvoruchko, State University of Trade and Economics, Kyiv, Ukraine.

PhD in Engineering, Associate Professor, Department of Design and Engineering, Faculty of Restaurant, Hotel and Tourism Business, State University of Trade and Economics, Kyiv, Ukraine.

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