The moderating effect of time pressure on packaging elements and consumer buying behavior: a case of Nestle Pakistan
Keywords:
Time Pressure, Packaging Elements, Consumer Behavior, Wrapper Design, Moderating relationship
Abstract
The purpose of this study to measure whether three product packaging Elements Wrapper Design, Packaging Material and Printed Information Influences Consumer Buying Behavior or does Time Pressure shows a moderating relationship. This study determines the importance of these elements when they purchase Nestle products during short time period. In this research highlighted that companies cannot afford to ignore the importance of time constraints and packaging elements of the products on consumer Buying Behavior. The study was conduct in District Vehari, Punjab Pakistan. Data was collecting to the students of Higher Educational Institution in District Vehari. Structured Questionnaire was used that consist on five point Likert Scale. Multiple Regression Analysis, ANOVA, coefficient was used to test the variables.
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References
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Bonnelle, V., Ham, T. E., Leech, R., Kinnunen, K. M., Mehta, M. A., Greenwood, R. J., & Sharp, D. J. (2012). Salience network integrity predicts default mode network function after traumatic brain injury. Proceedings of the National Academy of Sciences, 109(12), 4690-4695.
Cohen, D. A., & Babey, S. H. (2012). Contextual influences on eating behaviours: heuristic processing and dietary choices. Obesity Reviews, 13(9), 766-779.
de Borba Alpedrinha, L. M. (2017). Consumer Perceptions of Packaging Variables: The case of Gourmet Gifts (Doctoral dissertation).
Duncan Herrington, J., & Capella, L. M. (1995). Shopper reactions to perceived time pressure. International Journal of Retail & Distribution Management, 23(12), 13-20.
Errando, C. L., Garutti, I., Mazzinari, G., Diaz-Cambronero, O., Bebawy, J. F., Vila, M., ... & Mataix, J. B. (2016). Residual neuromuscular blockade in the postanesthesia care unit: observational cross-sectional study of a multicenter cohort. Minerva anestesiologica, 82(12), 1267-1277.
Guo, X., Zhou, N., Lou, S. J., Smith, J., Tice, D. B., Hennek, J. W., ... & Chen, L. X. (2013). Polymer solar cells with enhanced fill factors. Nature Photonics, 7(10), 825.
Havaei, M., Davy, A., Warde-Farley, D., Biard, A., Courville, A., Bengio, Y., ... & Larochelle, H. (2017). Brain tumor segmentation with deep neural networks. Medical image analysis, 35, 18-31.
Hollywood, L., Wells, L., Armstrong, G., & Farley, H. (2013). Thinking outside the carton: attitudes towards milk packaging. British Food Journal, 115(6), 899-912.
Javed, S. A., & Javed, S. (2015). The impact of product's packaging color on customers' buying preferences under time pressure. Marketing and Branding Research, 2(1), 4.
Javed, S. A., & Javed, S. (2015). The impact of product's packaging color on customers' buying preferences under time pressure. Marketing and Branding Research, 2(1), 4.
Konuş, U., Verhoef, P. C., & Neslin, S. A. (2008). Multichannel shopper segments and their covariates. Journal of Retailing, 84(4), 398-413.
Kotler, P., Armstrong, G., Harris, L., & Piercy, N. (2005). Principles of marketing. 4. European ed. Harlow: Financial Times.
Mosca, L., Appel, L. J., Benjamin, E. J., Berra, K., Chandra-Strobos, N., Fabunmi, R. P., ... & Keenan, N. L. (2004). Evidence-based guidelines for cardiovascular disease prevention in women. Journal of the American College of Cardiology, 43(5), 900-921.
Mosca, L., Appel, L. J., Benjamin, E. J., Berra, K., Chandra-Strobos, N., Fabunmi, R. P., ... & Keenan, N. L. (2004). Evidence-based guidelines for cardiovascular disease prevention in women. Journal of the American College of Cardiology, 43(5), 900-921.
Oduro, S. The Mediating Effect of Individual Characteristics and Culture on Packaging and Consumer Purchase Decision. Evidence from Consumers of Cosmetics, Ghana.
Peter, J. P., & Olsen, J. C. (1983). Is marketing science. Journal of Marketing, 47(4), 111-125.
Przybylski, A. K. (2016). Mischievous responding in Internet gaming disorder research. PeerJ, 4, e2401.
Rita, K., Aiste, D., & Laura, N. (2009). Impact of package elements on consumer purchase. Journal of Brand Management, 13(2), 115-133.
Rong-Da Liang, A., & Lim, W. M. (2011). Exploring the online buying behavior of specialty food shoppers. International Journal of Hospitality Management, 30(4), 855-865.
Seifi-Alan, M., Shamsi, R., Ghafouri-Fard, S., Mirfakhraie, R., Zare-Abdollahi, D., Movafagh, A., ... & Najafi-Ashtiani, M. (2013). Expression analysis of two cancer-testis genes, FBXO39 and TDRD4, in breast cancer tissues and cell lines. Asian Pacific Journal of Cancer Prevention, 14(11), 6625-6629.
Sharma, S. N., & Srinivas, M. (2018). Student’s perception about teaching methodologies used in pharmacology: a questionnaire based cross sectional study. International Journal of Basic & Clinical Pharmacology, 7(3), 457-464.
Underwood, W., Anthony, R., Gwaltney-Brant, S., Poison, A. S. P. C. A., & Meyer, R. (2013). AVMA guidelines for the euthanasia of animals: 2013 edition. Schaumburg, IL: American Veterinary Medical Association.
Vila, N., & Ampuero, O. (2007). The role of packaging in positioning an orange juice. Journal of Food Products Marketing, 13(3), 21-48.
Wang, Y., & Singh, M. P. (2006, July). Trust representation and aggregation in a distributed agent system. In AAAI (Vol. 6, pp. 1425-1430).
Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own-label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
Wenjie, Z., & Pinya, L. (2004). P4-379 Ginsenoside re improved memory impairment in aged rats and mice. Neurobiology of Aging, (25), S582-S583.
Westerman, S. J., Sutherland, E. J., Gardner, P. H., Baig, N., Critchley, C., Hickey, C., ... & Zervos, Z. (2013). The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments. Food Quality and Preference, 27(1), 8-17.
Wolf, S. E., Edelman, L. S., Kemalyan, N., Donison, L., Cross, J., Underwood, M., ... & Lawless, M. (2006). Effects of oxandrolone on outcome measures in the severely burned: a multicenter prospective randomized double-blind trial. Journal of burn care & research, 27(2), 131-139.
Published
2019-02-27
How to Cite
Ahmed, M., Khan, M., Abbas, M., Aman, Q., Ali, R., & Ullah, S. (2019). The moderating effect of time pressure on packaging elements and consumer buying behavior: a case of Nestle Pakistan. Amazonia Investiga, 8(18), 43-52. Retrieved from https://www.amazoniainvestiga.info/index.php/amazonia/article/view/256
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