Agonal concepts and communicative strategies in European and Ukrainian media discourses after February, 24

Nataliia Shkvorchenko; Olena Sytenka; Inna Redka; Nataliya Petlyuchenko; Vira Mizetska

doi:10.34069/AI/2023.70.10.12

Nataliia Shkvorchenko International Humanitarian University Odesa, Ukraine. https://orcid.org/0000-0002-7146-7244
Olena Sytenka Kyiv National Linguistic University, Ukraine. https://orcid.org/0009-0004-7000-8910
Inna Redka Kyiv National Linguistic University, Ukraine https://orcid.org/0000-0002-3088-9651
Nataliya Petlyuchenko Odesa National Academy of Music named after A.V. Nezhdanova, Ukraine. https://orcid.org/0000-0002-8089-2947
Vira Mizetska International Humanitarian University, Ukraine. https://orcid.org/0000-0002-8295-526X

DOI: https://doi.org/10.34069/AI/2023.70.10.12

Resumen

The article is devoted to the issue of agonal concepts and strategic communications as a result of the full-scale invasion of the Russian Federation. Considering the ongoing war, it is considered necessary to investigate the Ukrainian and European media discourse and strategic communications as a system consisting of invariant and variable components that can be projected in mass media messages, as well as the transformation of such a system. The purpose of the research is to carry out a comprehensive analysis of agonal concepts and communication strategies in European and Ukrainian media discourse after February 2022. The research methodology is the following methods: content analysis method, discourse analysis method, critical discourse analysis method, historical analysis method, cross-method - cultural comparative analysis, and sociological method. This thematic study examines the agonal concepts and strategies of communication in European and Ukrainian media discourses after February 2022. It is investigated which strategies prevail in the Ukrainian and European media fields. The study shows how political leaders and the media use different levels of engagement, commentary, and content to demonstrate strength, unity, and stability during times of significant international tension. Attention was also drawn to how messages from the Russian Federation affect the international agenda. It is concluded that the strategic use of communication can become a powerful tool in the conditions of international crises.

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Biografía del autor

Nataliia Shkvorchenko, International Humanitarian University Odesa, Ukraine.

Doctor of Philological Sciences, Associate Professor Head of the Department of Romance and Germanic Languages and Foreign Language Teaching International Humanitarian University Odesa, Ukraine.

Olena Sytenka, Kyiv National Linguistic University, Ukraine.

Candidate of Philological Sciences, Associate Professor of the Department of English Philology and Philosophy of Language of Kyiv National Linguistic University, Ukraine.

Inna Redka, Kyiv National Linguistic University, Ukraine

Candidate of Philological Sciences, Associate Professor of the Department of English Philology and Philosophy of Language of Kyiv National Linguistic University, Ukraine.

Nataliya Petlyuchenko, Odesa National Academy of Music named after A.V. Nezhdanova, Ukraine.

Doctor of Philological Sciences, Professor, Professor of the Department of Foreign Languages, Odesa National Academy of Music named after A.V. Nezhdanova, Ukraine.

Vira Mizetska, International Humanitarian University, Ukraine.

Doctor of Philology, Professor, The head of the department of professional communication in foreign languages of the International Humanitarian University, Ukraine.

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