Linguistic discourse in the system of language manipulative technologies (based on the material of english political advertising)

Gulchohra Babali Aliyeva; Oksana Borymska; Yuliia Kyshenia; Oksana Kovalchuk; Mytiay Zoya

doi:10.34069/AI/2023.66.06.22

Gulchohra Babali Aliyeva Azerbaijan State Marine Academy, Azerbaijan. https://orcid.org/0000-0003-2266-947X
Oksana Borymska Taras Shevchenko National University of Kyiv, Kyiv, Ukraine. https://orcid.org/0000-0002-4025-4393
Yuliia Kyshenia Taras Shevchenko National University of Kyiv, Kyiv, Ukraine. https://orcid.org/0009-0000-7149-6005
Oksana Kovalchuk Ivano-Frankivsk National Technical University of Oil and Gas, Ivano-Frankivsk, Ukraine. https://orcid.org/0000-0002-8935-597X
Mytiay Zoya Bogdan Khmelnitsky Melitopol State Pedagogical University, Melitopol, Ukraine. https://orcid.org/0000-0002-6196-8934

DOI: https://doi.org/10.34069/AI/2023.66.06.22

Keywords: language-manipulative technology, speech, slogan, influence, consciousness, discursive markers.

Abstract

This paper attempts to explain what manipulation means and how it differs from other linguistic and manipulative technologies. The article deals with a number of issues related to the definition of manipulation since both in modern language and in specialized literature the concept of manipulation is used in many meanings. The purpose of the article is to eliminate the ambiguity surrounding the concept of language manipulation. We put forward the hypothesis that manipulation is an illegitimate linguistic process justified by the structure of human consciousness and the mechanisms of social life. The discourse analysis, descriptive and contextual methods made possible the linguistic analysis of fragments of political speeches of famous American politicians. As a result, the linguistic markers for deciphering the manipulative discourse strategy are identified, and the discourse structure of a political manipulative speech is described. The main types of strategies for exercising manipulative influence are considered on the examples of fragments of political speeches and slogans of American politicians Hillary Clinton, Donald Trump, and Barack Obama. The author reveals the physical and cultural concepts of manipulation and analyzes the linguistic forms that can underlie the manipulation of words.

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Author Biographies

Gulchohra Babali Aliyeva, Azerbaijan State Marine Academy, Azerbaijan.

Doctor of Sciences, Professor, Head of the Department of English Language Azerbaijan State Marine Academy, Azerbaijan.

Oksana Borymska, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.

PhD, Assistant Professor, Department of English Philology and Intercultural Communication, Educational and Scientific Institute of Philology, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.

Yuliia Kyshenia, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.

Ph.D. in Philology, Associate Professor, Department of Foreign Languages for Faculties of Chemistry and Physics, Educational and Scientific Institute of Philology, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.

Oksana Kovalchuk, Ivano-Frankivsk National Technical University of Oil and Gas, Ivano-Frankivsk, Ukraine.

Ph.D. in Philology, Associate Professor, Department of Philology, Interpreting and Translation, Institute of Humanities and Public Administration, Ivano-Frankivsk National Technical University of Oil and Gas, Ivano-Frankivsk, Ukraine.

Mytiay Zoya, Bogdan Khmelnitsky Melitopol State Pedagogical University, Melitopol, Ukraine.

Ph.D. in Philology, Associate Professor, Head of the Department of the Ukrainian Language, Philological Faculty, Bogdan Khmelnitsky Melitopol State Pedagogical University, Melitopol, Ukraine.

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