Digital transformations in culture and art: new opportunities and challenges
Keywords:
cultural and artistic space, digital culture, digitalization, creativity, cultural innovation.
Abstract
Digitalization covers all areas of social activity. For a long time, cultural and artistic life has been incorporating practical elements of the digital world into its arsenal, while traditionally leaving its creative components unchanged. Technologization, informatization, and digitalization have been used at the stage of production or broadcasting of cultural and artistic content (digital culture, cultural technologies) since their introduction. However, the digital world is gradually beginning to claim the role of a direct creator of cultural elements. Such digital transformations in culture have become a relevant subject of research in the innovation cluster of this sphere of human activity. The purpose of the article is to search for new principles of the process of digitalization of the cultural and artistic cluster in the current conditions of development of the socio-cultural space. It is proposed to find the principles by which the digitalization of culture and art is implemented in two key dimensions: creative and organizational. These principles focus on the flexibility, dynamism and synergy of the cultural and artistic space in the context of digitalization. The research methodology is based on general scientific and cultural methods, as well as synergistic methodological principles. The results of the study indicate that cultural and artistic development in the digital environment is gaining qualitatively new opportunities in the technical, organizational, information, communication, and logistical aspects while demonstrating the potential ability to be realized in the creative segment. Thus, digitalization as a powerful global trend in the development of society shapes innovative trends in the cultural and artistic sphere. The author traces the prospects for synergy of the digital segment in the cultural environment with the actualization of innovative principles.
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References
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Alrawadieh, Z., Alrawadieh, Z., & Cetin, G. (2021). Digital transformation and revenue management: Evidence from the hotel industry. Tourism Economics, 27(2), 328-345. https://doi.org/10.1177/1354816620901928
Alvarenga, A., Matos, F., Godina, R., & Matias, J. (2020). Digital Transformation and Knowledge Management in the Public Sector. Sustainability, 12(14), 5824. https://doi.org/10.3390/su12145824
Ardito, L., Cerchione, R., Del Vecchio, P., & Raguseo, E. (2019). Big data in smart tourism: challenges, issues, and opportunities. Current Issues in Tourism, 22(15), 1805-1809. DOI: https://doi.org/10.1080/13683500.2019.1612860
Arrigoni, G., Schofield, T., & Pisanty, D. T. (2020). Framing collaborative processes of digital transformation in cultural organizations: From literary archives to augmented reality. Museum Management and Curatorship, 35(4), 424-445. DOI: https://doi.org/10.1080/09647775.2019.1683880
Bertola, P., & Teunissen, J. (2018). Fashion 4.0. Innovating fashion industry through digital transformation. Research Journal of Textile and Apparel, 22(4), 352-369. https://doi.org/10.1108/RJTA-03-2018-0023
Camarinha-Mato,. L. M., Fornasiero, R., Ramezani, J., & Ferrada, F. (2019). Collaborative Networks: A Pillar of Digital Transformation. Applied Sciences, 9(24), 5431. https://doi.org/10.3390/app9245431
Cuomo, M. T., Tortora, D., Foroudi, P., Giordano, A., Festa, G., & Metallo, G. (2021). Digital transformation and tourist experience co-design: Big social data for cultural tourism planning. Technological Forecasting and Social Change, 162, 120345. https://doi.org/10.1016/j.techfore.2020.120345
De Bernardi, P., Bertello, A., & Riad, S. S. M. (2019). Logics Hindering Digital Transformation in Cultural Heritage Strategic Management: An Exploratory Case Study Source: Tourism Analysis, 24(3), 315-327. https://doi.org/10.3727/108354219X15511864843876
Demirkan, H., & Spohrer, J. C. (2018). Commentary-Cultivating T-Shaped Professionals in the Era of Digital Transformation. Service Science, 10(1). https://doi.org/10.1287/serv.2017.0204
Fanea-Ivanovici, M., & Pană, M. C. (2020). From Culture to Smart Culture. How Digital Transformations Enhance Citizens' Well-Being Through Better Cultural Accessibility and Inclusion. IEEE Access, 8, 37988-38000. doi: https://doi.org/10.1109/ACCESS.2020.2975542
Guinan, P. J., Parise, S., & Langowitz, N. (2019). Creating an innovative digital project team: Levers to enable digital transformation. Business Horizons, 62(6), 717-727. https://doi.org/10.1016/j.bushor.2019.07.005
Hsu, C.C., Tsaih, R.H., Yen, D.C. (2018). The Evolving Role of IT Departments in Digital Transformation. Sustainability, 10(10), 3706. https://doi.org/10.3390/su10103706
Iivari, N., Sharma, S., & Ventä-Olkkonen, L. (2020). Digital transformation of everyday life - How COVID-19 pandemic transformed the basic education of the young generation and why information management research should care? International Journal of Information Management, 55, 102183. https://doi.org/10.1016/j.ijinfomgt.2020.102183
Isaksen, A., Trippl, M., Kyllingstad, N., & Rypestøl, J. O. (2021). Digital transformation of regional industries through asset modification. Competitiveness Review, 31(1), 130-144. https://doi.org/10.1108/CR-12-2019-0140
Jafari-Sadeghi, V., Garcia-Perez, A., Candelo, E., & Couturier, J. (2021). Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation. Journal of Business Research, 124, 100-111. https://doi.org/10.1016/j.jbusres.2020.11.020
Jones, M. D., Hutcheson, S., & Camba, J. D. (2021). Past, present, and future barriers to digital transformation in manufacturing: A review. Journal of Manufacturing Systems, 60, 936-948. https://doi.org/10.1016/j.jmsy.2021.03.006
Kim, J. O. (2021). BTS as method: a counter-hegemonic culture in the network society. Media, Culture & Society, 43(6), 1061-1077. https://doi.org/10.1177/0163443720986029
Kutnjak, A., Pihiri, I., & Furjan, M. T. (2019). Digital Transformation Case Studies Across Industries - Literature Review. 42nd International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO), 1293-1298. doi: https://doi.org/10.23919/MIPRO.2019.8756911
Lebid, Y., Sinelnikova, V., Pistunova, T., Tormakhova, V., Popova, A., & Sinenko, O. (2021). Organization of Qualitative Education of Music Students in the Conditions of Distance Education. Postmodern Openings, 12(3Sup1), 76-93. https://doi.org/10.18662/po/12.3Sup1/352
Li, F. (2020). The digital transformation of business models in the creative industries: A holistic framework and emerging trends. Technovation, 92-93, 102012. https://doi.org/10.1016/j.technovation.2017.12.004
Loonam, J., Eaves, S., Kumar, V., & Parry, G. (2018). Towards digital transformation: Lessons learned from traditional organization. Strategic Change, 27, 101-109. https://doi.org/10.1002/jsc.2185
Nadkarni, S., & Prügl, R. (2021). Digital transformation: a review, synthesis and opportunities for future research. Management Review Quarterly, 71, 233-341. https://doi.org/10.1007/s11301-020-00185-7
Ossewaarde, M. (2019). Digital transformation and the renewal of social theory: Unpacking the new fraudulent myths and misplaced metaphors. Technological Forecasting and Social Change, 146, 24-30. https://doi.org/10.1016/j.techfore.2019.05.007
O'Dwyer, R. (2020). Limited edition: Producing artificial scarcity for digital art on the blockchain and its implications for the cultural industries. Convergence, 26(4), 874-894. https://doi.org/10.1177/1354856518795097
Pesce, D., Neirotti, P., & Paolucci, E. (2019). When culture meets digital platforms: value creation and stakeholders' alignment in big data use. Current Issues in Tourism, 22(15), 1883-1903. DOI: https://doi.org/10.1080/13683500.2019.1591354
Preindl, R., Nikolopoulos, K., & Litsiou, K. (2020). Transformation strategies for the supply chain: the impact of industry 4.0 and digital transformation. Supply Chain Forum: An International Journal, 21(1), 26-34. DOI: https://doi.org/10.1080/16258312.2020.1716633
Ranjan, A., & Chaturvedi, P. (2022). Digital Technologies and the Intangible Cultural Heritage of the Rural Destination. In: Nadda, V., Tyagi, P., Singh, M., & Tyagi, P. (Eds). Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector. 196-218. https://doi.org/10.4018/978-1-7998-9194-9.ch010
Scuotto, V., Arrigo, E., Candelo, E., & Nicotra, M. (2020). Ambidextrous innovation orientation affected by the digital transformation: A quantitative research on fashion SMEs. Business Process Management Journal, 26(5), 1121-1140. https://doi.org/10.1108/BPMJ-03-2019-0135
Trenerry, B., Chng, S., Wang, Y., Suhaila, Z. S., Lim, S. S., Lu, H. Y., & Oh, P. H. (2021). Transformation: An Integrative Review and Framework of Multi-Level Factors. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2021.620766
Zaki, M. (2019). Digital transformation: harnessing digital technologies for the next generation of services. Journal of Services Marketing, 33(4), 429-435. https://doi.org/10.1108/JSM-01-2019-0034
Zebracki, M., & Luger, J. (2019). Digital geographies of public art: New global politics. Progress in Human Geography, 43(5), 890-909. https://doi.org/10.1177/0309132518791734
Zimmermann, A., Schmidt, R., Sandkuhl, K., Jugel, D., Bogner, J., & Möhring, M. (2018). Evolution of Enterprise Architecture for Digital Transformation. 2018 IEEE 22nd International Enterprise Distributed Object Computing Workshop (EDOCW), 87-96. doi: 10.1109/EDOCW.2018.00023
Published
2023-02-28
How to Cite
Bannikova, K., Fryz, P., Voronova, N., Bondarenko, A., & Bilozub, L. (2023). Digital transformations in culture and art: new opportunities and challenges. Amazonia Investiga, 12(61), 348-358. https://doi.org/10.34069/AI/2023.61.01.35
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