GR in the university brand-communications system
Keywords:
University brand-communications system, government relations (GR), public accreditation of university, newsbreak, media activities of university.
Abstract
During the study, the authors monitored the media to reveal quantitative and qualitative indicators of Russian universities’ media activities in 2015-2017 on the basis of data from Medialogia (mlg.ru) and Public.ru (public.ru) resources. The analysis of the most actively used newsbreaks in the media practice of these universities and their typology is based on the expert method. The conducted study points to a pronounced trend in universities’ media activities of demonstrating in the media space those characteristics that correspond to the criteria, on which major stakeholders assess their activities.
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References
Fedyunin, D.V. (2017). Forming a university’s GR communications with external stakeholders. Plekhanov Scientific Bulletin, 2(12), 230-235.
Lipina, S.A., Lochan, S.A., Fedyunin, D.V. & Bezpalov, V.V. (2017). Government promoting communication tool in innovation development of companies. European Research Studies Journal, 20(4B), 536-547.
Mintusov, I.E. & Filatova, O.G. (2013). GR: theory and practice. Saint Petersburg: Saint Petersburg State University.
Neretina, E.A. & Makarets, A.B. (2013). Using integrated marketing communications to promote a university’s educational services. Upgrade of Education, 1, 3-12.
Shokhin, A.N. (2011). Business and power in Russia: Theory and practice of interaction. Moscow: Publishing House of the Higher School of Economics.
Smorgunov, L.V. & Timofeyeva, L.N. (2012). GR communications with the state: Theory, practice and mechanisms of interaction between businesses, the civil society and the state. Moscow: Political Encyclopaedia.
Lipina, S.A., Lochan, S.A., Fedyunin, D.V. & Bezpalov, V.V. (2017). Government promoting communication tool in innovation development of companies. European Research Studies Journal, 20(4B), 536-547.
Mintusov, I.E. & Filatova, O.G. (2013). GR: theory and practice. Saint Petersburg: Saint Petersburg State University.
Neretina, E.A. & Makarets, A.B. (2013). Using integrated marketing communications to promote a university’s educational services. Upgrade of Education, 1, 3-12.
Shokhin, A.N. (2011). Business and power in Russia: Theory and practice of interaction. Moscow: Publishing House of the Higher School of Economics.
Smorgunov, L.V. & Timofeyeva, L.N. (2012). GR communications with the state: Theory, practice and mechanisms of interaction between businesses, the civil society and the state. Moscow: Political Encyclopaedia.
Published
2019-04-29
How to Cite
Avtonomova, S., Kutyrkina, L., Fedyunin, D., Bezpalov, V., & Lochan, S. (2019). GR in the university brand-communications system. Amazonia Investiga, 8(19), 173-178. Retrieved from https://www.amazoniainvestiga.info/index.php/amazonia/article/view/217
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