Thinking on innovative mode of chinese traditional culture communication in the new era -- A case study of China in the classics
Keywords:
new epoch background, dissemination of Chinese traditional culture, innovation mode, China in the Classics.
Abstract
Under the background of the “Nation with Strong Culture” in the new era, the inheritance and communication of excellent traditional Chinese cultures are the requirements of new history and new feelings, and the needs for the new era and new journey. Based on the background of the new era with "Culture Going Global", and taking the new cultural program "China in Classics" launched by China Central Television as an example, this article has systematically sorted out the contents of the program, which includes: analyzes the types of characters and different case studies in the program from all aspects, explores the innovative mode and value expression of the ancient Chinese classics’ communication, points out the positive and significant effects of cultural innovation, and proposes optimization measures for some deficiencies. As a result, the promotion of creative transformation and innovative communication of Chinese traditional culture in the context of the new era can be achieved.
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Yan, L. (2018). The Development Trajectory and Cultural Reflection of Chinese TV Cultural Programs. Science Communication, 10(14), 50-51. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=KJCB201814035&DbName=CJFQ2018
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Chao, G. (2018). General Secretary of Xi Jinping's Cultural Confidence Thought Research. Cultural Soft Power, (1), 22-27. https://d.wanfangdata.com.cn/periodical/ChlQZXJ pb2RpY2FsQ0hJTmV3UzIwMjIwNDE1Eg1xemRrMjAxNTIyMTI4Ggg2NzZraHg4aA%3D%3D
Chenguang, B. (2021). Modern Media Expression of Chinese Traditional Culture -- A Case study of China in the Classic. Young Journalist, (12), 87-88. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=QNJZ202112043&DbName=CJFQ2021
Dan, Z. (2022). Zhang Guimei: A guide who lifts dreams with faith. Chinese Communist Youth League, (02), 30-31. https://kns-cnki-net-443.vpn.yxc.cn/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2022&filename=GQTT202202011&uniplatform=NZKPT&v=-hui5unQ6Aa_66p_iNUYZUXL_PXKgtgJ29bv1mtHIRnCjR7PWCjwdeMAttVGV0vW
Gadamer, H.G. (2011). Hermeneutics: Truth and Method. The Commercial Press. https://max.book118.com/html/2019/0428/7133156001002023.shtm
Mingguang, P. (2021). Digging deep into the spirit of the times behind the typical characters: "The Principal of the Burning Lamp" Zhang Guimei's Report Reflections. Young Reporter, (21), 31-32. https://kns-cnki-net-443.vpn.yxc.cn/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2022&filename=QNJZ202121011&uniplatform=
NZKPT&v=2dz4g28XlyjOkEmLbtwmXHqKjtAOOP1REEPrlupOx11ieY42PDzaLxB3qiU-Mt5D
Qingke, D. (2009). The World Enters the Era of Cultural. Soft Power Hunan Social Sciences, No. 5, 149-157. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=FLSH200905036&DbName=CJFQ2009
Qingsheng, H. (1984). Creating Truly Great Art for the People -- Notes on Learning Lenin's Literary Thought. Journal of Bohai University: Philosophy and Social Sciences edition, (1), 16-21. https://kns-cnki-net-443.vpn.yxc.cn/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFD7984&filename=ZAIE198401003&uniplatform=
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Quanyong, M. (2006). Cultural Industry. Ramble Shandong Economic Strategy Research, No. 8, 40-42. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=SJZL200608011&DbName=CJFQ2006
Ruiyun, H. (2021). Research on the application of hypermedia H5 technology in news communication, (11), 1177-1180. https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2021&filename=YXDS202111030&uniplatform=
NZKPT&v=cDsihriE5cXzIrIKcOBFKcKo94vqh5BEkfsSct46XnrLCo7OWdt9272Z574RHvhR
Tian, Y. (2021). Song Yingxing: An "encyclopedic" scientist in the Ming Dynasty. Monthly Reading, (04), 4-14. https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLASN2021&filename=YUDU202104002&uniplatform=
NZKPT&v=Ur6z2x2yqx0adcZGiZ6gbDs2yOw1dFwaS5j2qL7qFWZH9ZMAglgqpHAm9znvPn2O
Wei, L. (2021). Multi-modal Narrative and Communication of Cultural Program "Tell Chinese Stories Well". China Television, (11), 29-33. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=ZGDD202111006&DbName=DKFX2021
Xiangyun, Z. (2011). Audience Psychology Analysis of Network TV Generation Mechanism. Tokyo Literature, No. 12, 66-67. https://d.wanfangdata.com.cn/periodical/djwx201112048
Xianping, S. (2017). Building a Solid Foundation of Cultural Confidence in Carrying forward Excellent Traditional Culture Theory Learning. Journal of Shandong Cadres Correspondence University, No. 8, 61-63. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=XXLL201708024&DbName=CJFQ2017
Xirong, Z. & Lina, L. (2021). On the Innovation of Cultural Variety Show China in the Classic. China Television, (12), 41-45. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=ZGDD202112007&DbName=DKFX2021
Yan, L. (2018). The Development Trajectory and Cultural Reflection of Chinese TV Cultural Programs. Science Communication, 10(14), 50-51. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=KJCB201814035&DbName=CJFQ2018
Yanhua, Z. (2017). The Mob: A Study of Mass Psychology, translated by Zhang Yanhua. Tsinghua University Press. https://book.qidian.com/info/1017000814/
Yanrong, C. (2003). On Three Modes of Intercultural Communication. Journal of Hunan University (Social Science Edition) (03), 100-103. https://kns.cnki.net/kcms/detail/detail.aspx?FileName=HDXB200303024&DbName=CJFQ200
Published
2022-08-30
How to Cite
Chunlei, Y., & XinRu, L. (2022). Thinking on innovative mode of chinese traditional culture communication in the new era -- A case study of China in the classics. Amazonia Investiga, 11(54), 189-198. https://doi.org/10.34069/AI/2022.54.06.18
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