The communication and acceptance of chinese films and TV series in Kazakhstan in the context of overseas promotion of chinese

Yang Chunlei; Yang Liyun

doi:10.34069/AI/2022.53.05.19

Yang Chunlei Zhejiang Yuexiu University, China. https://orcid.org/0000-0001-6879-807X
Yang Liyun Zhejiang University of Finance & Economics, China. https://orcid.org/0000-0001-8152-7020

DOI: https://doi.org/10.34069/AI/2022.53.05.19

Keywords: Chinese films and TV series, Kazakhstan, communication and acceptance.

Abstract

Kazakhstan is the largest country in Central Asia, and its cooperation with China in economic and cultural aspects is increasingly close. Studying the communication and acceptance of Chinese film and TV series in Kazakhstan can better understand the acceptance and cognition of Chinese culture by the Central Asian people. Based on data analysis and literature research methods, this paper reviews the history of communication and current situation of Chinese films and TV series in Kazakhstan, uses questionnaires to explore the ways and effects of communication of Chinese film and TV series in Kazakhstan, and analyzes the perception of different types of Chinese film and TV series by Kazakhstan audience. It also pointed out a series of problems existing in the communication and promotion of Chinese films and TV series in Kazakhstan: the cultural differences between China and Kazakhstan, the low quality of subtitle translation of film and TV series, and the lack of adequate publicity. Some suggestions are proposed to promote the promotion of Chinese film and TV series in Kazakhstan and Central Asia, so as to promote the in-depth exchange and cooperation of film and television culture in countries along the Belt and Road.

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Author Biographies

Yang Chunlei, Zhejiang Yuexiu University, China.

Associate professor, Zhejiang Yuexiu University, China.

Yang Liyun, Zhejiang University of Finance & Economics, China.

Lecturer, Zhejiang University of Finance & Economics, China.

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