Mechanism for the development of publishing houses' innovation potential

Dmytro Makatora; Alona Makatora; Mykola Zenkin; Yuriі Kovalоv; Sergey Pleshko

doi:10.34069/AI/2022.52.04.27

Dmytro Makatora National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine. https://orcid.org/0000-0002-1909-900X
Alona Makatora National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine. https://orcid.org/0000-0001-9373-5169
Mykola Zenkin National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine. https://orcid.org/0000-0002-8840-0572
Yuriі Kovalоv Kyiv National University of Technology and Design, Ukraine. https://orcid.org/0000-0003-2321-6763
Sergey Pleshko Kyiv National University of Technology and Design, Ukraine. https://orcid.org/0000-0003-4348-2858

DOI: https://doi.org/10.34069/AI/2022.52.04.27

Keywords: publishing houses, innovation potential, development mechanism, latest management technologies, establishment's efficiency.

Abstract

This article aims to analyze the theoretical foundations of trends and directions of the publishing and printing industry and to develop a mechanism to optimize the innovation potential of one of the printing industry enterprises.The article substantiates the role and importance of the publishing and printing complex as an essential part of the country's industry, and the basis for the material embodiment of information flows in all spheres of the economy. In particular, it is noted that this industry has significant social importance. Its level of development is a kind of indicator of the country's socio-economic situation. The concepts and economic essence of the innovative potential of the printing enterprise are disclosed, the components of this issue are defined, and the review of trends in the development of the printing industry in different countries of the world is carried out. The priority areas of the enterprise MPS "TYPE" were analyzed, the evaluation of the degree of formation of factors of effectiveness of its development was carried out, and we built the scheme of the mechanism of analysis and optimization of the innovative potential of the printing industry enterprise on the example of the company as mentioned earlier. According to the research results, it is proposed to consider the possibility of enterprise participation in both vertical and horizontal associations of enterprises with a significant number of participants.

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Author Biographies

Dmytro Makatora, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine.

Candidate of Engineering Sciences, Associate Professor of the Department of printing machines and automated complexes, Publishing and Printing Institute, department of printing machines and automated complexes, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine.

Alona Makatora, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine.

Master, Postgraduate student of the Department of printing machines and automated complexes, Publishing and Printing Institute, department of printing machines and automated complexes, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine.

Mykola Zenkin, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine.

Doctor of Sciences in Technology, professor of the Department of printing machines and automated complexes, Publishing and Printing Institute, Department of printing machines and automated complexes, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Ukraine.

Yuriі Kovalоv, Kyiv National University of Technology and Design, Ukraine.

Candidate of Technical Sciences, Associate Professor, senior Lecturer, Department of Applied Mechanics, faculty of Mechatronics and Computer Technologies, department of Applied Mechanics, Kyiv National University of Technology and Design, Ukraine.

Sergey Pleshko, Kyiv National University of Technology and Design, Ukraine.

Candidate of Technical Sciences, Associate Professor, faculty of Mechatronics and Computer Technologies, department of Applied Mechanics, Kyiv National University of Technology and Design, Ukraine.

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