Media coverage of the Olympic Games

Natalia Sydorenko; Anastasiia Volobuieva

doi:10.34069/AI/2022.51.03.6

Natalia Sydorenko National University of Kyiv Educational and Scientific Institute of Journalism, Kyiv, Ukraine. https://orcid.org/0000-0003-4622-2779
Anastasiia Volobuieva National University of Kyiv Educational and Scientific Institute of Journalism, Kyiv, Ukraine. https://orcid.org/0000-0002-8126-7107

DOI: https://doi.org/10.34069/AI/2022.51.03.6

Keywords: Olympic Games, mass media, social networks, information.

Abstract

The Olympic Games have always occupied a special place in the information environment. Coverage of the preparation of these important competitions in modern media discourse deserves more detailed consideration. This is due to the development of new media, in particular, social networks and a kind of competition with traditional media. Accordingly, the aim of the work is to analyze the peculiarities of the coverage of the Olympic Games in the media. As a result of the study, it was concluded that since the London Olympics in 2012, traditional media have experienced strong competition from social networks (eg, Facebook, Twitter). As a result, new media promote active communication, which allows individual consumers to create content in a very specific way. At the same time, there are alarming trends in the use of the media in information or political confrontation, which is a threat to freedom of expression. In order to analyze the coverage of the Olympic Games in the media, general theoretical research methods are used, including analysis and synthesis. The conclusions conclude that modern media contribute to the promotion of the Olympic movement in the world, and the use of the latest media opportunities significantly democratize and diversify this process.

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Author Biographies

Natalia Sydorenko, National University of Kyiv Educational and Scientific Institute of Journalism, Kyiv, Ukraine.

Department of History of Journalism Taras Shevchenko National University of Kyiv Educational and Scientific Institute of Journalism, Kyiv, Ukraine.

Anastasiia Volobuieva, National University of Kyiv Educational and Scientific Institute of Journalism, Kyiv, Ukraine.

Department of History of Journalism Taras Shevchenko National University of Kyiv Educational and Scientific Institute of Journalism, Kyiv, Ukraine.

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