Determinants of sustainable consumption in high and low involvement product categories
Keywords:
Sustainable consumption, Goal-Framing theory, high and low involvement product categories, motivational factors.
Abstract
The aim of this research is to explore the determinants of sustainable consumption with respect to Goal-Framing theory. The study has adopted high and low involvement product categories to identify which motivational factor is more relevant in each of the categories. This is a validation and extension to the Goal-framing theory conducted in the context of developing nation settings. There are three motivational factors, gain, hedonic and normative motivations taken as a predictor to consumer intentions to adopt sustainable products. The integrated effects of the motivational factors were also determined to have a comprehensive study on them with respect to sustainable consumption. The study follows a quantitative research method technique and gathered the data using an adapted questionnaire. For both the samples, different sample sizes were acquired as per their nature, PLS-SEM technique was used to test the measurement and structural models. For both the samples, different results are obtained and suggestions are given accordingly. The study provides insights to the policymakers and practitioners. Further areas of research in the area are also suggested.
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References
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Aslam, M. A. (2018). High Level Segment of COP 24. Katowice Climate Change Conference. Katowice: United Nations Framework Convention on Climate Change.
Barbossa, C., & Pastore, A. (2015). Why environmentally conscious consumers do not purchase green products. Qualitative Market Research: An International Journal, 18(2), 188-209.
Bodur, H. O., Duval, K. M., & Grohmann, B. (2015). Will you purchase environmentally friendly products? Using prediction requests to increase choice of sustainable products. Journal of Business Ethics, 129(1), 59–75.
Chaudhry, Q. (2017). Climate change profile of Pakistan. Manila: Asian Development Bank.
Fang, W. T., Ng, E., Wang, C. M., & Hsu, M. L. (2017). Normative beliefs, attitudes, and social norms: People reduce waste as an index of social relationships when spending leisure time. Sustainability, 9(10), 1696.
Hair, J. F., Hult, G. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling. Thousand Oaks: Sage Publications Ltd.
Ho, S. S., Liao, Y., & Rosenthal, S. (2015). Applying the theory of planned behavior and media dependency theory: Predictors of public pro-environmental behavioral intentions media dependency theory: Predictors of public pro-environmental behavioral intentions in Singapore. Environmental Communication, 9(1), 77–99.
Hopper, J. R., & Nielsen, J. M. (1991). Recycling as altruistic behavior. Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23, 195-220.
Klöckner, C. A. (2013). A comprehensive model of the psychology of environmental behaviour—A meta-analysis. Global environmental change, 23(5), 1028-1038.
Lindenberg, S., & Steg, L. (2007). Normative, gain and hedonic goal frames guiding environmental behavior. Journal of Social Issues, 63(1), 117-137.
Miao, L., & Wei, W. (2013). Consumers’ pro-environmental behavior and the underlying motivations: A comparison between household and hotel settings. International Journal of Hospitality Management, 32, 102-112.
Morrison, D. G. (1979). Purchase Intentions and Purchase Behavior. Journal of Marketing, 43, 65-74.
Rezvani, Z., Jansson, J., & Bengtsson,
M. (2018). Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption. Business Strategy and the Environment, 27(8), 1272-1283.
Schuitema, G., Anable, J., Skippon, S., & Kinnear, N. (2013). This is a repository copy of The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles. Transportation Research Part A: Policy and Practice(48), 39-49.
Schwartz, S. H. (1977). Normative influences on altruism. In L. Berkowitz, Advances in experimental social psychology (pp. 221–279). New York: Academic Press.
Smith, S. M., Houghtvedt, C. P., & Petty, R. E. (1994). Attitudes and recycling: Does the measurement of affect enhance behavioral prediction? Psychology and Marketing, 11, 359–374.
Steg, L., Bolderdijk, J. W., Keizer, K., & Perlaviciute, G. (2014). An integrated framework for encouraging pro-environmental behaviour: The role of values, situational factors and goals. Journal of Environmental psychology, 38, 104-115.
Thøgersen, J. (1999). The ethical consumer. Moral norms and packaging choice. Journal of Consumer Policy, 22, 439–460.
Triandis, H. C. (1979). Values, attitudes, and interpersonal behavior. In Nebraska symposium on motivation. Lincoln:
University of Nebraska Press.
Webb, T. L., & Sheeran, P. (2006). Does Changing Behavioral Intentions Engender Behavior Change? A Meta-Analysis of the Experimental Evidence. Psychological Bulletin, 132(2), 249-268.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.
Published
2019-06-25
How to Cite
Khan, K., & Hameed, D. I. (2019). Determinants of sustainable consumption in high and low involvement product categories. Amazonia Investiga, 8(20), 503-515. Retrieved from https://www.amazoniainvestiga.info/index.php/amazonia/article/view/179
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