Creation of a Virtual Image: Digital Technology of the 21st Century

Vladimir Dmitriyevich Sekerin; Mihail Nikolaevich Dudin; Anna Evgenyevna Gorokhova; Vladimir Ivanovich Gayduk; Vyacheslav Ivanovich Volkov

Vladimir Dmitriyevich Sekerin Moscow Polytechnic university, Bolshaya Semenovskaya St., Moscow, Russian Federation.
Mihail Nikolaevich Dudin Russian Presidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russian Federation. - Market Economy Institute of RAS (MEI RAS), Moscow, Russian Federation.
Anna Evgenyevna Gorokhova Moscow Polytechnic university, Bolshaya Semenovskaya St., Moscow, Russian Federation.
Vladimir Ivanovich Gayduk Kuban State Agrarian University, Kalinina Str., Russian Federation.
Vyacheslav Ivanovich Volkov АН-Russia scientific and research institute «Center», Sadovaya-Kudrinskaya Street, Moscow, Russian Federation.

Keywords: Social networks, image, virtual image, self-presentation, digital society.

Abstract

The article considers social networks as a tool for creating a virtual image. The authors studied the issue of the development of social networks as markers of the information society. The article also presents the issues of self-presentation of a person in social networks.
Results. The study has revealed that in modern society, information occupies a central place and its role, as well as of the means of its processing, transmission, and accumulation, has increased immeasurably. Today, the means of computer and information technology largely determine the scientific-technical potential of the country, the level of development of its national economy, lifestyle and human activities.
Conclusion. Methods of communication of modern people are increasingly different from those that were previously used. Today, every second person is a user of the world wide web – the Internet. Communication on the Internet generally occurs through various resources: communication programs, email, forums, and social networks. However, communication on the Internet is impossible without the formation and development of the identities of the individuals participating in it.

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Author Biographies

Vladimir Dmitriyevich Sekerin, Moscow Polytechnic university, Bolshaya Semenovskaya St., Moscow, Russian Federation.

Moscow Polytechnic university, Bolshaya Semenovskaya St., Moscow, Russian Federation. Moscow Polytechnic university, Bolshaya Semenovskaya St., Moscow, Russian Federation.

Mihail Nikolaevich Dudin, Russian Presidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russian Federation. - Market Economy Institute of RAS (MEI RAS), Moscow, Russian Federation.

Russian Presidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russian Federation.

Market Economy Institute of RAS (MEI RAS), Moscow, Russian Federation.

Anna Evgenyevna Gorokhova, Moscow Polytechnic university, Bolshaya Semenovskaya St., Moscow, Russian Federation.

Moscow Polytechnic university, Bolshaya Semenovskaya St., Moscow, Russian Federation.

Vladimir Ivanovich Gayduk, Kuban State Agrarian University, Kalinina Str., Russian Federation.

Kuban State Agrarian University, Kalinina Str., Russian Federation.

Vyacheslav Ivanovich Volkov, АН-Russia scientific and research institute «Center», Sadovaya-Kudrinskaya Street, Moscow, Russian Federation.

АН-Russia scientific and research institute «Center», Sadovaya-Kudrinskaya Street, Moscow, Russian Federation.

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