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: https://doi.org/10.34069/AI/2023.72.12.19
How to Cite:
Galchynska, O., Petrova, I., Martynenko, A., Kvasnytsya, R., & Kryvoruchko, M. (2023). Comparative analysis of aesthetic and
functional aspects of design approaches in the context of contemporary art. Amazonia Investiga, 12(72), 216-225.
https://doi.org/10.34069/AI/2023.72.12.19
Comparative analysis of aesthetic and functional aspects of design
approaches in the context of contemporary art
Análisis comparativo de los aspectos estéticos y funcionales de los enfoques de diseño en el contexto
del arte contemporáneo
Received: November 3, 2023 Accepted: December 29, 2023
Written by:
Olga Galchynska1
https://orcid.org/0000-0002-3030-6911
Inna Petrova2
https://orcid.org/0000-0001-9095-1931
Anastasiia Martynenko3
https://orcid.org/0009-0000-0229-2252
Roksolyana Kvasnytsya4
https://orcid.org/0000-0001-7488-672X
Myroslav Kryvoruchko5
https://orcid.org/0000-0002-7378-1050
Abstract
Russian aggression against Ukraine has generated
global interest in Ukrainian brands. This study
analyzes and compares existing folk design
approaches in Ukrainian art. The purpose of the
article is to analyze and compare existing popular
design approaches in Ukrainian art. Methods:
theoretical research methods, such as analysis,
synthesis, content analysis of scientific literature,
and the axiological method, are primarily used. The
results showed that Ukrainian art is revealed
through various design approaches that help
creative people to express ideas, convey emotions,
and contribute to the development of culture. In
particular, the current direction is ethnodesign,
which promotes the maintenance of traditions and
national identity, ecological design is aimed at
sustainable development, the technological design
integrates modern technologies into art, and
emotional design attracts and makes art personal for
each viewer. Scientific novelty: it is proven that
1
PhD in Design, Associate Professor, Department of Graphic Design, Design faculty, Mykhailo Boichuk Kyiv State Academy of
Decorative Applied Arts and Design, Kyiv, Ukraine. WoS Researcher ID: HTP-9668-2023
2
Doctor of Historical Sciences, Associate Professor, Professor of the Department of Graphic Design, Mykhailo Boichuk Kyiv State
Academy of Decorative Applied Arts and Design, Ukraine. WoS Researcher ID: JBJ-5428-2023
3
Bachelor student, Department of Marketing, Faculty of Management and Marketing, Simon Kuznets Kharkiv National University
of Economics, Kharkiv, Ukraine. WoS Researcher ID: JAX-9056-2023
4
PhD in Art History, Senior Lecturer of the Department of Design and Fundamentals of Architecture of Lviv Polytechnic National
University, Lviv, Ukraine. WoS Researcher ID: GQZ-0676-2022
5
PhD in Engineering, Associate Professor, Department of Design and Engineering, Faculty of Restaurant, Hotel and Tourism
Business, State University of Trade and Economics, Kyiv, Ukraine. WoS Researcher ID: N-2995-2016
Galchynska, O., Petrova, I., Martynenko, A., Kvasnytsya, R., Kryvoruchko, M. / Volume 12 - Issue 72: 216-225 /
December, 2023
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Ukrainian designers are looking for new
approaches, using motifs of folk art and
synthesizing Ukrainian color, models, and patterns
to create original works of clothing, architecture,
brands. The conclusions emphasize that ecological
design, technological design, and emotional design
are promising directions for the development of
design approaches, which will become important in
the future.
Keywords: design, Ukraine, art, ethnic style,
design approach.
Introduction
The Russian-Ukrainian war, which began in
2014 and took on new significance in 2022, had
an important and dangerous function for the
criminal Kremlin regime. Russian aggression has
renewed interest in Ukraine, its history,
modernity, culture, and art both inside and
outside the country. The trend of interest in
Ukraine has also led to increased attention to the
development of Ukrainian design as a specific
field of coverage of traditional culture through
the latest forms of household art, a combination
of modern elements with things established in
traditions and customs and artistic motifs. The
relevance of researching the problem of
contemporary design solutions has become
important due to this external interest, which has
opened up opportunities for representing this
industry in the international arena with the
corresponding reputational bonuses. At the same
time, the need to study design practices and
traditions.
Research problema
A comparative analysis of design approaches in
Ukrainian art is also important from a scientific
point of view. In fact, not much attention has
been paid to the study of the complex problems
of the design vision of national culture and its
interpretation in accordance with contemporary
models. From this point of view, the study of this
issue opens up opportunities for professional
comprehension of existing concepts and their
combination with expressions of folk art,
analysis of relevant literature, and development
of own theoretical generalizations. In particular,
the subject matter involves revealing the essence
of the design approach in art as a kind of creative
tool or methodology that allows artists to create
their new works. Its foundations are based on the
basic principles of design, which means that it is
about balance, composition, visual aesthetics,
and interaction with viewers or consumers. The
transfer of this definition to the Ukrainian
cultural context will also require attention, as
researchers have not paid attention to this issue
for a long time.
Research focus
The main focus of the article is to identify the
peculiarities of the design approach in modern
Ukrainian realities. Due to this, it is proposed to
consider it through the lens of modern trends in
education, art, and traditional Ukrainian culture.
Research aim and questions
The purpose of the article is to analyze and
compare existing popular design approaches in
Ukrainian art.
The realization of this goal involves the
following tasks:
1. Analysis of the theoretical basis of the
study through the prism of analysis of
modern professional literature.
2. Consideration of the peculiarities of
using the design approach in modern
Ukrainian realities.
The relationship between art and design based on
the analysis of the design approach.
In the forthcoming sections of this paper, readers
will encounter an exploration of the theoretical
underpinnings of the study, delving into the
analysis of contemporary professional literature.
Following that, the paper will shift its focus
towards an examination of the distinctive
applications of design approaches within the
context of modern Ukrainian realities. Finally,
the interconnection between art and design will
be explored, drawing insights from the
comprehensive analysis of the design approach.
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Theoretical framework or literature review
The problem of design is relevant for
contemporary research. If we analyze the basic
principles of modern design theory, we will see a
variety of ideas about it. Some experts emphasize
that design contributes to a significant
improvement in the quality of life, the
development of unprecedented innovative
technical forms, graphic and color solutions
based on the use of modern technologies.
Turning to national design schools is an integral
part of this vision. Other researchers are
concerned about the active expansion of design
beyond the professional component and its
transformation into a subculture based on
primitive imitation of current forms (Senka,
2016). However, all researchers agree that at the
beginning of the twenty-first century, design
entered a new stage of its development, in which
new approaches appeared that influenced the
functioning of Ukrainian art. In modern
concepts, design forms certain design
environments in social contexts. Obviously, such
views are formed based on the integration of
design art into public life under the influence of
digitalization and globalization. The main
subject of design is expanding in accordance with
social design, style construction, and the
synthesis of new cultural or social values (Hu et
al., 2021). Therefore, researchers generally
emphasize the importance of design for the
further development of social life, considering it
among the integral elements of artistic life. The
further evolution of design as an artistic
movement is an important theoretical
achievement of modern scholars.
It should be noted that modern artistic trends see
design activity as a manifestation of new images
of the present, aspects of the culture of tomorrow
(Prince et al., 2021). Design, using the figurative
and stylistic trends of art in its own way,
contributes to the spread of a distinctive spirit of
contemporary art, which brings certain results of
artistic activity to the level of mass culture.
Therefore, a noticeable consequence of the
interaction between art and design is, first of all,
the flow of formative ideas from the field of art
and its principles to a new visual solution of
design objects, the influence of art forms on the
development of design projecting (Habrel, 2017).
Combining modern trends with classical trends is
a kind of trend in modern design views.
The study by Habrel (2017) emphasizes that in
contemporary art, design is defined as a kind of
“whole process or result, even as a method of
thinking”. It is worth noting that this work
characterizes the key features of the design
profession in Ukraine and outlines the main
problems of design theory and practice.
Fedorenko (2021) explored current trends in
combining art and technology, in which design
plays a leading role.
Bukharova & Urozhenko (2020) analyzed the
impact of modern technologies on the
phenomenon of art criticism. Senka (2016) also
addressed similar issues, describing the impact of
digitalization on the development of
contemporary art. At the same time,
Kryvushenko (2022) identified the archetypes of
Ukrainian culture, emphasizing the importance
of ethnological studies in the study of art. Kukhta
& Pelevin (2015) focused on the practices of
ethno-design in contemporary artistic concepts.
Luhantseva (2017) analyzed the use of design
solutions in the interior of modern Ukrainian
buildings based on a comparison with traditional
examples of folk culture.
The views of scientists can be summarized in the
form of a table (See Table 1).
Table 1.
The main concepts of the researchers
Concept
Meaning
Combination of classics
and modern technologies
Researchers have repeatedly emphasized the use of traditional concepts as an
important element of contemporary design education and work. This helps to form
a specific idea of the future of the industry, which consists in the synthesis of
traditional forms with modern trends in graphic development, etc.
The impact of digitalization
on design
The researchers' concept is the impact of modern digital technologies on the field
of design. It is worth recognizing that at the present stage of social development,
digitalization has become deeply integrated into all spheres of public life.
Source: compiled by the authors
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Therefore, the existing ideas need to be further
substantiated. The theoretical nature of
developments is an important element of
cognition and forecasting the future.
Methodology
General background
The research aimed to comprehensively
investigate the development of contemporary
Ukrainian design and its integration with global
practices. To achieve this objective, a
combination of theoretical research methods was
employed, focusing on analysis and synthesis.
The primary goal was to identify the main
directions of development in Ukrainian design
and explore its alignment with modern global
approaches.
The main subject of the study divided into
several smaller parts: identifying the main
directions of development of contemporary
Ukrainian design and its integration with the
approaches used in modern world practice. After
that, these separate parts were combined based
on these methods to form common conclusions.
In addition, other important general scientific
theoretical methods were used for the study, such
as content analysis, axiological approach, and
prognostic method.
Data collection
The selected literature encompasses a diverse
range of sources, including conference papers,
journal articles, and book chapters. To ensure a
comprehensive understanding of the design
methodologies discussed, a systematic data
collection approach was employed.
1. Bibliographic information gathering. A
thorough review of each publication was
conducted to extract essential bibliographic
information, including author names,
publication years, titles, journal/conference
names, volume/issue numbers, and DOI
(Digital Object Identifier) links.
2. Extraction of key concepts. Relevant key
concepts and themes pertaining to design
methodologies, advancements, and
applications were systematically extracted
from the literature. This involved identifying
core ideas, theoretical frameworks, and
practical insights presented in each work.
3. Categorization and classification. The
collected literature was categorized based on
the nature of the design methodologies
discussed. This involved grouping
publications by themes such as advanced
package design, teaching methods in
architectural disciplines, effective design
methodologies, digital technologies in art,
and the intersection of art and technology.
4. Identification of research methodologies. A
focus was placed on understanding the
research methodologies utilized in each
study. Information regarding the methods
employed to gather data, conduct analyses,
and draw conclusions was extracted. This
aids in discerning the rigor and validity of
the research presented in the literature.
5. Assessment of relevance to Ukrainian
design. Given the overarching context of
Ukrainian design, particular attention was
paid to aspects directly relevant to the
Ukrainian design landscape. This included
the exploration of Ukrainian cultural
influences, trends in digital art, and the
integration of modern design approaches in
the local context.
6. DOI and URL verification and accessibility.
The DOI and URL links provided in the
bibliographic information were verified to
ensure accurate referencing. Additionally,
accessibility of each publication was
considered, emphasizing open-access
sources for inclusivity and replicability.
By adopting this structured approach, the data
collection process aimed to comprehensively
capture the essence of each publication, fostering
a nuanced understanding of design
methodologies and their applicability within the
Ukrainian context. This information is crucial for
further analysis and synthesis, aligning with the
research objectives outlined in the methodology.
Data analysis
The prognostic method allowed us to consider
the future development of design approaches in
Ukraine. Content analysis was used at the initial
stages of the study to collect information on the
research topic and analyze the professional
scientific literature on existing design approaches
in Ukraine and the world. The axiological
method of research involved the identification of
core values and guidelines that will contribute to
the further evolution of the value of education
and the establishment of appropriate ideas in
design work. First of all, we are talking about the
analysis of Ukrainian traditional culture and its
value orientations. In some cases, the method of
comparison was used to identify differences, in
particular in the assessments of scholars, as well
as to highlight the features of modern design
approaches.
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In the context of the gathered literature, it is
important to note that the majority of the sources
do not explicitly utilize measurement instruments
in the traditional sense, as they are not empirical
studies with quantifiable variables requiring such
instruments. It's essential to acknowledge that the
nature of the literature, which includes
conceptual papers, reviews, and qualitative
studies, often focuses on theoretical frameworks,
artistic expression, and cultural analysis. In such
cases, the traditional notions of reliability and
validity associated with quantitative research
may not be directly applicable.
Results and discussion
The design approach in art: peculiarities of its
use in Ukraine
The utilization of the design approach in the
context of Ukrainian art exhibits both positive
and negative aspects. Fundamentally, the
essential characteristics of the design approach
within the realm of art are regarded as a
collection of elements defining cultural
expressions from a design perspective. This
approach is manifested through addressing
practical needs or addressing the challenges
inherent in achieving specific outcomes desired
by artists or designers in their work. Noteworthy
outcomes encompass the creation of diverse art
objects suitable for particular environments, the
formulation of graphic design models for brands,
the conception of various thematic installations,
and the initiation of art projects. Crucially, there
is an emphasis on the functionality and
significance underlying the purpose of artistic
work. Art, beyond serving aesthetic preferences
and providing pleasure, is envisioned as an
interactive experience that engages with both the
viewer and the environment. Achieving this
dynamic involves embracing an eclecticism of
perspectives and styles, as posited by Acito
(2019). In specific terms, the design approach
facilitates inventive experimentation with an
array of materials, techniques, and formats,
offering artists the ability to amalgamate multiple
artistic techniques and styles to generate unique
works, as noted by Michaud (2022).
The integration of the design approach into
Ukrainian art transcends conventional forms and
ideas, enabling the creation of innovative and
captivating works that influence the perceptions
and experiences of viewers. Art designers, in
pursuit of this, frequently leverage design
principles such as variation, contrast, proportion,
and color harmony, aiming to craft well-balanced
and visually appealing works for consumers. In
the current developmental stage, the design
approach in Ukraine unfolds new prospects.
Ukrainian art actively incorporates diverse
design methodologies, including ethno-design,
noosphere, ecological, technological, and
emotional paradigms. The design sphere
becomes an environment where specialists
articulate individual needs, fostering a
harmonious milieu through the mutual adaptation
of folk traditions and innovative approaches.
Presently, design has evolved into a tangible
dimension of Ukrainian culture, adapting
established traditions from folk culture to the
contemporary, often militarized, environment.
Beyond shaping object-spatial forms, design
exerts influence over the perceptions and
attitudes of individuals towards these forms, as
asserted by Aljad (2023). Consequently, the
amalgamation of modern military aesthetics into
design allows for shaping the international
perception of Ukraine.
Interrelation of art and design: consideration
of design approaches
The theoretical basis for the realization of
modern design activity is some socio-ontological
problems and the noospheric approach, based on
which practical cultural and art historical models
function in design (Asante, 2018). This, in turn,
can significantly optimize the social significance
and social functions of the design itself. The use
of design in the noospheric approach is aimed at
eliminating the conflict between the individual
and the destructive process of the modern
industrial and technological potential of today's
society. Another important design direction in
the development of art in society is the formation
of an artistic outlook through design thinking.
Architects and artists can be considered pioneers
in the field of design who realized the key
potential opportunities that open up to them
based on the development of scientific and
technological progress (Bukliv et al., 2023).
Accordingly, design is now seen as a complex
interdisciplinary design and artistic activity
aimed at creating the human subject world on an
industrial basis. If the earlier design was
considered the periphery of art, nowadays they
are interconnected. In the 21st century, design
and art began to lean more and more towards
aesthetics along with the evolution of socio-
aesthetic forms and principles. Any activity
aimed at forming various aesthetically expressive
forms has been called art (Deora, 2021). Many
contemporary Ukrainian art museums organize
exhibitions of various sizes and open permanent
exhibitions of graphic and industrial design or
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host reviews of iconic design objects that can be
compared to works of art.
An important direction in the development of
contemporary art is the ecological design
approach, which is expressed based on the
relationship between living organisms and the
environment (Liu & Zhang, 2019). Ecological
design plays a peculiar role of linking industrial
production with the habitat of humans and other
living organisms. The main subject of this area is
the set of connections between organisms and the
environment (Shu-Yang et al., 2004). It is worth
noting that the issue of ecological development
of art gained socio-political significance in the
70s of the XX century when the ecological
approach became a kind of reaction to the
development of the scientific and technological
revolution. Today, both in Europe and in
Ukraine, the development of ecological thinking
is especially relevant among artists. It should be
noted that the ecological approach involves the
integration of the principles of ecology and art
based on sustainable development of the process
of creating products, services, or objects. The
goal of ecological design is to reduce the
negative impact on the environment and
contribute to the creation of a more sustainable
and environmentally friendly world (See Table
2).
Table 2.
Basic principles that impact the design approaches in art
Principle
Features
Material saving
Use of renewable materials, recycling, and avoidance of harmful substances.
Energy efficiency
Reducing energy consumption during the production, use, and recovery of products.
Renewable energy
Use of renewable energy sources, such as solar, wind, or hydroelectric power.
Durability
Creating an art object that has a long service life and the ability to be repaired,
replaced, and recycled.
Minimal waste
Minimize waste production and promote its recycling or reuse.
Ecological aesthetics
The use of natural shapes and colors, natural materials, and a focus on harmony with
nature.
Source: compiled by the authors
Applying an ecological design approach can be
important for Ukrainian art for several reasons.
First, it is about preserving cultural heritage.
Ukraine has a rich cultural heritage, and the use
of eco-design can help preserve traditional
production methods and craftsmanship, as well
as the use of natural and renewable materials in
the production of artwork. At the same time, the
use of ecological design principles can help to
avoid overloading natural resources and ensure
the sustainability of art materials (Sheil, Marengo
& Karlsson, 2020). On the other hand, through
their creative works, artists can raise issues of
environmental awareness and the environmental
crisis, helping to spread the ideas of sustainable
development and responsible consumption
among the public (Combelles, Ebert & Lucena,
2020).
However, it is worth noting that ecodesign does
not limit the artistic freedom of artists, but rather
gives them the opportunity to expand their
creativity, looking for new ways to express their
ideas, working in harmony with nature, and
contributing to the creation of more sustainable
art.
In the Ukrainian context, interest in the synthesis
of design and folk culture has led to specific
results (Nikolayeva & Maksymenko, 2019). First
of all, Ukrainian designers try to find inspiration
and creative ideas in the richest arsenal of ancient
art. Turning to authentic features against the
backdrop of the unfolding Russian aggression is
especially relevant. The areas of Ukrainian folk
art that are aimed at shaping the aesthetic and
practical characteristics of objects of the material
environment are of the greatest interest among
specialists (Mironova, 2021).
The practice of making objects of Ukrainian folk
art, polished over the centuries, is an effective
combination of aesthetic, functional, ergonomic,
and technological properties. For this reason,
ethno-design is the most popular area of artistic
design today, as it is a project work on the
formation of modern forms of the material
environment with reference to the traditional
details of the culture of a particular people. We
should agree with the researchers who also
emphasize another definition of ethnic design - a
specific artistic trend that has emerged as a
certain alternative to the established technocracy
of modern life, driven by the desire to preserve
elements of the identity and originality of each
nation (Kukhta & Pelevin, 2015). Contemporary
Ukrainian designers often draw attention to
national colors and colors, symbols, shapes, and
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motifs in their works, and are inspired by
examples of traditional folk culture, looking for
appropriate inspiration for projects. This
approach allows them to successfully emphasize
the originality of their own works and make them
attractive to consumers (Setlhatlhanyo et al.,
2019).
Traditional Ukrainian folk architecture is
interesting for designers primarily because of the
peculiarities of space organization and the appeal
to maximize the potential of natural resources.
This is also noted by researchers who are
interested in the style of Ukrainian traditional
dwellings, which are quite modern when using
certain elements of modernity (Luhantseva,
2017). The combination of architectural forms
with the landscape and distinctive features of the
natural environment are special features of the
modern design of Ukrainian architecture.
Fashion is an important manifestation of the
design approach in the development of
contemporary Ukrainian art. In particular, public
events that demonstrate certain elements of
Ukrainian history, ethnic and folklore events,
ethnic fashion competitions - all these projects
take place annually in many Ukrainian regions,
receiving appropriate support from consumers
and fashion connoisseurs. To create their
collections of clothing, footwear, and various
accessories, Ukrainian fashion designers have
artistically reinterpreted national motifs and
creatively combined them with various forms of
modern products. Fashion artists actively used
the forms of ancient national clothes, their
structural combinations, style, ornamentation
motifs, and other specifically Ukrainian cultural
features in a new way.
The world of household items is also a hotspot
for design projects using elements of folk culture
(Ebenezer, 2019; Fan, 2021). In particular, a very
promising area in which design approaches are
actively used in combination with traditional
cultural elements is the creation of packaging or
labels for consumer products. To do this, they
usually turn to elements of folk art to emphasize
compliance with environmental safety and
traditional manufacturing technologies, as well
as the nationality of the product (Mironova,
2021). First of all, designers use standard
archetypal cultural symbols that link products to
Ukraine: sunflowers, stylized wells, viburnum,
peasant houses, elements of national dress, etc. In
practice, this leads to unique design solutions in
the design of packaging, labels, etc. Designers
especially emphasize the depiction of Ukrainian
Cossacks with a detailed emphasis on the details
of the national costume, figures whose profiles
and surnames are associated with the Ukrainian
past. The main features of Ukrainian graphic art
can be characterized as a desire to use static
compositional solutions, widely introducing the
principle of nuance, the embodiment of aesthetic
folk art (decorative, detailed, free outlines
characteristic of visual culture), an optimistic
perception of reality, softness, warmth, and
humorousness of certain images.
Due to active digitalization, Ukrainian art has
begun to actively use a technological approach.
It reflects the use of modern technologies,
materials, and innovations in the creation of
artworks (Senka, 2016). This approach allows
artists and designers to realize their ideas through
the prism of innovation, to realize technically
complex and exciting projects that were
previously unattainable through traditional
methods (See Table 3).
Table 3.
Characteristic features of digital design
Characteristic feature
Explanation
Realization of digital art
Ukrainian artists use computer programs, graphics tablets, and other digital
technologies to create art. This includes digital painting, illustrations,
computer graphics, and other digital works.
Use of innovative technologies
In particular, artists use 3D modeling and printing to create sculptures,
models, installations, and other three-dimensional works. Some Ukrainian
artists use VR technologies to create immersive art objects where the
viewer can interact with the work and become part of the creative process.
Use of computer design
technologies
Ukrainian designers actively use computer programs and editors to create
graphic works, logos, printed materials, web design, etc. (Bukharova &
Urozhenko, 2020).
Use of new technological materials
The use of new materials, such as reflective, photochromic, or
nanomaterials, allows for special effects and atypical artistic solutions.
Source: compiled by the authors
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At the same time, it is important to develop an
emotional design approach that is actively used
in Ukrainian art. Emotional design in Ukrainian
art is used to create works that evoke strong
emotional reactions from viewers. This approach
allows artists to convey their feelings, moods,
and ideas and also helps to develop empathy and
form an emotional connection with the audience.
Emotional design can be manifested in various
artistic genres and forms. In particular, in
painting, sculpture, installation, photography,
video art, film, etc. For example, some Ukrainian
artists create paintings that convey deep
emotions such as joy, sadness, love, anxiety, etc.
Colors, composition, shapes, and textures are
mixed in such a way as to create a special mood
and promote emotional perception. In sculptural
and installation works, emotional design is
expressed through the use of form, facial
expressions, and anatomical details. Such works
can evoke strong emotions and admiration in
viewers. Emotional design is also used in
photography to convey real stories and events
with a strong emotional impact. Photos can
express joy, sorrow, suffering, hope, etc. In
music and dance, emotional design is embodied
through melody, rhythm, movements, and
interpretation of performers, allowing them to
convey different feelings and moods
(Song, 2019). The emotional design of Ukrainian
art helps to form a connection between artists and
audiences, creating a unique artistic experience.
It allows the expressing emotions, feelings, and
ideas through art and promotes interaction
between the creator and the viewer.
Therefore, taking into account the above
statements, we will conduct a final comparative
analysis of the main design approaches in
Ukrainian art, taking into account such criteria
as: the main idea, connection with the general
field of use, manifestation in art, and significance
(See Table 4).
Table 4.
Final comparative review of design approaches in Ukrainian art
Ethnic design (ethnodesign)
Main idea
Connection with culture
Manifestation in art
Significance
The use of
traditional
Ukrainian motifs,
ornaments, and
symbols in art.
Draws attention to the
national identity and
cultural heritage of
Ukraine.
It is manifested in Ukrainian
household items: folk
towels, embroidered shirts,
ceramics and folk crafts,
fashion, interior design,
architecture, etc.
The use of ethnic design
helps to preserve the
traditions and history of
Ukraine and shows the
people's pride in their
cultural heritage.
Ecological design
Main idea
Connection with nature
Manifestation in art
Significance
Creating
aesthetically
pleasing and
functional products
and environments
that have a minimal
negative impact on
the environment.
Ecological design is
aimed at preserving
natural resources and
minimizing waste.
Ecological design can be
found in the use of
environmentally friendly
materials, the recycling of
secondary resources, as well
as in the creation of
appropriate installations and
art objects. It is also actively
used in fashion, interior
design, architecture, etc.
Ecological design
contributes to sustainable
development, helps to
preserve the natural
environment, and raises
awareness of environmental
issues.
Technological design
Main idea
Connection with
technology
Manifestation in art
Significance
Using modern
technologies,
materials, and
innovations to
create artworks.
Technological design
promotes the integration
of technology into art,
which opens up new
opportunities for artists.
Technological design can be
manifested in the use of
digital media, 3D modeling,
augmented reality (AR),
virtual reality (VR), and
other technologies. It is
actively used in many types
of contemporary art.
The technological design
allows artists to expand the
boundaries of their
creativity, add interactivity
and dynamics to their works,
and create immersive art
experiences. This approach
of Ukrainian art is used to
create innovative and unique
projects that combine art
with advanced technologies.
Emotional design
Main idea
Connecting with the
audience
Manifestation in art
Significance
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Creating artworks
that evoke strong
emotions and foster
an emotional
connection between
the author and the
audience.
Emotional design aims to
engage, enthuse, and
empathize with the
audience, allowing them
to feel and experience the
ideas and emotions that
are embedded in the
artwork.
Emotional design can be
found in visual elements,
composition, use of colors,
and in the content of works.
It is used in various art
forms: painting,
photography, sculpture,
installation, film, music.
Emotional design helps to
strengthen the connection
between the artist and the
audience, creates an
opportunity for empathy and
understanding, and makes art
more personal and
memorable.
Source: compiled by the authors
Thus, Ukrainian art is characterized by various
design approaches that help creative people
express their ideas, convey emotions, and
promote cultural development. Ethnodesign
supports traditions and national identity,
ecological design promotes sustainable
development, technological design allows the
integrating modern technologies into art, and
emotional design engages and makes art personal
for each viewer.
Conclusions
Thus, various design approaches in Ukrainian art
help creative people express their ideas, convey
emotions, and promote cultural development.
Ethnodesign supports traditions and national
identity, ecological design promotes sustainable
development, technological design allows for the
integration of modern technologies into art, and
emotional design engages and makes art personal
for each viewer. The interest in the Ukrainian
brand amid Russian aggression has intensified
the search for Ukrainian designers who
effectively use folk art motifs, color, and basic
models to synthesize and form new designs of
clothing, architecture, patterns, brands, etc. The
popularity of the ethnic style in Ukrainian design
(such as vyshyvanka) will also grow because
designers have turned to folk art relatively
recently, and as a result of military actions,
interest in Ukrainian culture has increased, not
only in the Ukrainian market.
Ecological design, technological design, and
emotional design allow us to use separate or
synthetic elements of different styles, combine
them in one work, and create multifaceted and
interesting art projects. Thanks to this diversity
of design approaches, Ukrainian art has open
prospects for development, attracting attention
and captivating audiences with bright works that
have an important impact on society and the
country's cultural heritage. At the same time,
these styles are just beginning to be used by
Ukrainian designers. The peculiarities of their
integration into the Ukrainian cultural circle will
require additional artistic review in the future.
The study has different limitations. The chosen
research methods and tools may have inherent
limitations, such as potential biases, constraints
in sample representativeness, or reliance on self-
reported data, impacting the reliability and
validity of results.
The prospective exploration of the comparative
analysis of aesthetic and functional aspects of
design approaches in the context of
contemporary art holds significant promise for
advancing our understanding of the intricate
relationship between form and function in artistic
expression. Investigating how various design
approaches contribute to both aesthetic appeal
and practical utility within the realm of
contemporary art could unveil novel insights into
the evolving dynamics of artistic creation. This
research avenue has the potential to inform not
only the theoretical frameworks underpinning
design methodologies but also practical
applications, influencing how artists and
designers navigate the interplay between
aesthetics and functionality in their creative
endeavors. Additionally, such a comparative
analysis could contribute to the development of
guidelines and best practices, fostering a more
informed and nuanced approach to the
integration of design elements in the ever-
evolving landscape of contemporary art.
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