In this context, information and technology play
the role of translator rather than a generator of
ideas and principles.
Science has made a successful attempt to
methodologically justify the structure and
functioning of the information and
communication space according to the needs of
society. At present, a theory of crisis
communication has been formed, which has in its
arsenal the following precepts:
• Image restoration;
• The theory of situational crisis
communication;
• Rhetorical arena theory;
• Narrative and integrated crisis structuring
(Marsen, 2020).
The practical significance lies in the organization
of the principle of crisis management. The
information and digital space is an effective tool,
through which you can respond to crisis
phenomena.
A promising direction of research in this regard
is the development of settings for information
and digital resources, which will prevent the
occurrence of crisis phenomena in culture.
Already now scientific and technological
progress offers algorithms, thanks to which
forecasting in economics, politics, and
technological development is carried out.
Consequently, risks are calculated, and
preventive measures are taken to prevent crisis
manifestations. Of course, when it comes to the
material component of social life, such
simulations have a higher reliability than in the
matter of spiritual development. However, the
information and digital space of recent decades is
gradually replacing other elements of the
spiritual formation of man. Consequently, all
prerequisites are formed to regulate the
worldview-spiritual development of society
through information and communication
resources.
It is clear that in this case, we face risks for
society. History has already repeatedly proved
that attempts to conquer the spiritual and
ideological component of society lead not just to
crises, but to real catastrophes (wars, totalitarian
regimes).
The dichotomy of the role and place of ICTs in
socio-cultural development is currently relevant.
Innovation contributes to the progress of culture,
providing new horizons and centers for the
realization of cultural dimensions. On the one
hand, the information and digital field is the
environment where culture develops and
changes. On the other hand, ICTs, with all their
popularization in recent years, are still unable to
dictate the conditions for the dominant cultural
trends of modern society. Therefore, an
interpretative model of information and digital
space in the context of the development of
modern culture is noted. When the issue of
cultural crisis is actualized, information becomes
an important tool in the dissemination and
justification of crisis narratives.
“The chosen analytical framework stretches
from technological culture (i.e., how and where
myths and symbolic narratives are constructed)
and a focus on the process of interpretation (i.e.,
flexibility in how digitalization can be translated
and tied to different political goals and values) to
the dimension of primacy (looking to education,
professional experience, and geographic
location to explore aspects of dominance and
power)” (Gidlund & Sundberg, 2021).
Currently, methodologically in relation to
innovation models, there is a division between
global, national, and organizational culture (Tian
et al, 2018). Culture in its various variations has
always been the most important driver of
innovation (Yun et al., 2020). One characteristic
aspect of cultural development is dynamism.
This process is fundamental to progress and crisis
in culture. Accordingly, the information and
digital space is a factor that ensures the dynamics
in culture. This process has both positive and
negative meaning. If the information and digital
potential is used to assert scientific and
technological progress, it is an example of a
positive influence on cultural dynamics. When
the information and digital space becomes a
platform for the dissemination of elements that
cause crisis in culture, it is a negative
manifestation of the dynamics of cultural
development.
The development of new ideas and innovations is
a primary and inevitable process. This is due to
intense global competition and rapid
technological development (Moussa et al., 2018).
Digitalization increases the pressure on culture,
forcing innovation in all areas of public life. The
following characteristics of organizational
culture are currently relevant: corporate
entrepreneurship, digital awareness, need for
innovation, digital skills and resources,
ecosystem orientation, participation and self-
organization of actors, agility and organizational
structures, the culture of error and risk-taking,