Health Concepts: “information set, facts and
ideas relevant to positive state of physical,
psychological, mental, social, personal,
environmental, and preventive safety and
adequacy included in the curriculum, and
suitable for students’ age and contemporary
developments” (Saleh et al., 2016, p. 1215).
The author defines procedurally health culture
concepts as information and facts that deal with
healthy learning experiences significant to
students and aim to prevent them from
contracting diseases and enhance their voluntary
commitment to healthy behavior that limits the
infection’s spread
Theoretical framework and previous studies
The research triggered off the "social
responsibility" theory, which focused on media
social responsibility, entrusted roles and ability
to influence the public (Murad, 2014). The
theory’ intellectual principles are based on their
meeting the public rapid needs and self-
adherence to the society moral codes. It emerged
in the American society through the Hutchins
Committee, 1947" report titled “Free and
Responsible Press”, which referred to media
trespasses’ damages to society. The author chose
this theory to support his research, due to its
relation to his topic; since awareness and
education of the society’s rights is a social media
responsibility, as traditional and modern media
became effective tools in influencing societies
and individuals’ life
All governments including KSA’s, paid great
attention to health. KSA 2030 vision focused on
strengthening health education of society
members, upgrading health services, and using
all modern means to spread health awareness.
The modern media impact on individuals’
behavior is known (Najmi, 2020), as modern
technology plays important role in societies and
individuals’ life, which increased in parallel to
sophisticated handheld electronic devices spread
among students, after transition to e-learning
during COVID-19 pandemic. This spread
increased students’ internet spent time making
handheld devices an essential element in
educational process and an integral part of the
societies and individuals’ life (Al-Zayoud, 2020).
Electronic content has helped increase student
achievement joyfully and making learning more
interactive (Kapilas & Sreedevi, 2022)
Some studies pointed to social media networks’
role in exchanging instant conversations, videos
and audios (Al-Hawari & Maarouf, 2021),
interaction using handheld devices, such as
Facebook, Twitter and YouTube (Al-Awfi,
2012) limitless geographically, and to develop
students' healthy medical education (Jadoun &
Ghadban, 2022). Modern health awareness
policies rely on integrating social media
networks electronic platforms, to facilitate health
organizations to digitally manage educational
materials, interact their with users and keep them
attached to their handhelds devices due to
increasing attraction and importance to health
sectors in educational programs (Al-Faram,
2016)
Handheld devices have some advantages, such as
instant interaction, discussion and exchanging
views on health issues, displaying images and
video clips, strengthening individual’s
particularity, high storage and archiving
capacity, rapid information retrieval, mass
influence (Jadoun & Ghadban, 2022), meeting
educational and cultural students’ needs and
increasing their knowledge (How & Hung,
2019).
Al-Zayoud (2020) mentioned some
disadvantages of using handheld devices such
social isolation, weak personal skills and learning
undesirable things. Al-Nabulsi (2021) mentioned
internet addiction, electronic bullying, and
intellectual property violation, lack of physical
activity and sleep disturbances
WHO used “Health Awareness” as a
synonymous for “health education” which
defines as “educational processes, through which
health concepts, trends and behavior of
individuals are changed to prevent diseases,
preserve and improve health” (Al-Hefnawy,
2014, p. 134). “Health culturing” is used as
synonym for “health education”, for
communicating information and skills process
necessary for individuals to practice their life,
and enhance some of their behaviors, which are
reflected on society’s and own health (Ben-
Amrouche & Saker, 2020), by using medical
posters, video clips, awareness lectures, and
electronic health information exchange through
internet-accessable and navigable handheld
devices, playing an important role in creating and
changing behaviors and values (Zawi, 2020)
Health education is reflected on individual's
health awareness level, as a behavior’s drive
through intended practicing healthy behaviors,
then practicing is transformed into
unconscious habits (Najmi, 2020). Health
culturing occurs slowly and gradually (Qaim,
2016). Current health care industry age has